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PR & Influencer Manager

DeMellier London Ltd

London

Hybrid

GBP 40,000 - 60,000

Full time

14 days ago

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Job summary

A leading designer fashion brand in London seeks a PR & Influencer Manager to drive influencer strategy and press relations. The role involves managing influencer gifting, executing press strategies, and leading events to enhance brand visibility. Ideal candidates will have extensive experience in PR and luxury fashion, strong media relationships, and a passion for the brand's mission.

Benefits

Hybrid-working policy (1-2 days in the office)

Annual Leave package increasing with tenure

Enhanced company maternity policy

Time for charity volunteering

Employee Discount: 50% off Stock

Qualifications

5+ years’ experience in PR and influencer marketing, ideally in luxury fashion.
Strong press and influencer relationships in the UK and US.
Proven success in building high-impact influencer programmes.

Responsibilities

Own influencer strategy across UK, US, and Middle East.
Develop and execute press strategy for earned media coverage.
Lead planning and execution of press days and influencer events.

Skills

Influencer Marketing

Press Relations

Event Management

Analytical Skills

Communication

Education

5+ years’ experience in PR and influencer marketing

Tools

Tribe

Cision

Airtable

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Job DescriptionABOUT DEMELLIER
DeMellier is a fast-growing award-winning designer fashion brand based in London. DeMellier has been awarded twice by the British Luxury Association WALPOLE, recognising its commitment to innovation, craftsmanship and the highest standards of quality. Its handbags have become a favourite among women all over the world, including celebrities such as Beyonce, Irina Shayk, Emily Blunt, and January Jones among others.

In addition to its direct-to-consumer business, DeMellier is stocked in leading department stores such as Net-a-Porter, Selfridges, Saks Fifth Avenue and Le Bon Marche among others. Beyond creating beautiful products, DeMellier's mission is to be a force of positive influence in the fashion industry. Creating products by women for women, made with integrity while giving back to those less fortunate. For every item sold DeMellier funds vaccines and medical treatments aimed to save the life of a child in need.

MAIN RESPONSIBILITIES

Influencer Strategy & Gifting

Own DeMellier’s influencer strategy across the UK, US and Middle East, prioritising authentic, long-term relationships that drive both brand equity and measurable impact.
Manage the influencer gifting programme, directing a team of PR Assistants to ensure timely, high-quality outreach aligned with monthly targets and product priorities.
Use Tribe to identify and evaluate creators and tastemakers based on brand fit, engagement, content quality and potential business impact.
Monitor and report on influencer performance using key metrics such as reach, EMV, potency, and engagement, with a focus on drawing clear links between activity and business outcomes.
Coordinate closely with the Merchandising team to align product send-outs with launches, priorities and stock availability.
Lead relationship-building trips or appointments in key markets (e.g. New York or Los Angeles) to nurture top-tier influencers and press contacts.

Press Relations

Develop and execute a proactive, seasonal press strategy to drive earned media
coverage across fashion, lifestyle and business titles, with a focus on the UK and US.
Build and maintain strong direct relationships with editors, journalists, stylists and VIP dressers to ensure consistent, high-quality coverage.
Use Cision to manage and expand media relationships, track coverage, and identify key press contacts.
Create and maintain a forward-looking press calendar with seasonal angles, product news and brand storytelling opportunities.
Partner with the Content Editor to brief and distribute press releases, product information and media assets.

Events & Brand Activations

Lead the planning and execution of press days, influencer appointments and gifting suites, ensuring they are strategically designed to support launches and storytelling moments.
Manage all event elements from guest list strategy and location selection to presentation and post-event reporting.
Support wider brand moments and campaign activations when there is a PR or influencer component, collaborating with the broader Marketing and Creative teams.

Affiliate Support

Collaborate with the performance marketing team to ensure influencer outreach supports affiliate goals and identifies creators with high conversion potential for future gifting.
Wholesale Support
Support the Wholesale team with press and influencer outreach around store launches, retail moments or territory-specific marketing activities.
Provide toolkits, messaging and brand support to wholesale partners when relevant.

Budget & Tools

Manage the PR and influencer budget, overseeing spend, issuing POs and ensuring all activity is cost-effective and well-documented.
Maintain accurate and up-to-date records in Airtable, ensuring visibility across teams and stakeholders.
Produce regular reporting across influencer and press performance using Tribe, Cision and internal analytics tools, feeding insights back into strategy.

REQUIREMENTS

5+ years’ experience in PR and influencer marketing, ideally within the luxury or premium fashion space.
Strong press and influencer relationships in the UK and US, with a pulse on emerging talent and media trends.
Proven success in building high-impact, non-paid influencer programmes and generating earned media coverage.
Proficient in Tribe, Cision, and ideally Airtable.
Skilled at managing and mentoring junior team members.
Analytical and organised, with the ability to balance creativity and performance.
Excellent written and verbal communication skills.
Passionate about luxury fashion and DeMellier’s brand purpose.

BENEFITS

Hybrid-working policy (1-2 days in the office)
Annual Leave package increasing the longer you stay with us
Enhanced company maternity policy
Time given yearly to volunteer for a charity of your choice
Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Art/Creative, Marketing, and Public Relations
Industries
Retail Luxury Goods and Jewelry, Retail Apparel and Fashion, and Retail

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