Influencer Partnerships Manager

Premier; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading culture-first creative communications agency in London is seeking an Influencer Partnerships Manager. The role involves managing paid partnership campaigns and influencer strategies, requiring proven experience and an understanding of the sportswear and lifestyle sectors. Candidates should have strong negotiation skills and be adept at managing relationships within this dynamic industry.

Benefits

25 days annual leave

Flexible hours with a 4pm finish on Fridays

Hybrid working model

Birthday leave

Qualifications

• Proven experience in managing end-to-end paid partnerships.
• Strong understanding of brand strategy, trends, and insights.
• Ability to produce detailed influencer creative briefs.

Responsibilities

• Support delivery of multiple paid partnership briefs.
• Identify, recruit, and manage influencers for campaigns.
• Develop and deliver content performance reports.

Skills

Negotiation

Social Media Savvy

Relationship Management

Digital Culture Awareness

Creativity

Analytical Skills

Education

4+ years managing influencer partnerships

Job description

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I am on the look out for a dynamic Influencer Partnerships Manager to join an culture-first creative communications agency in London! This agency thrives on building brands that blend sports, fashion, and lifestyle into something truly unique.

They are seeking someone to support the agency with delivery of multiple paid partnership briefs across key agency clients. The successful candidate will have proven experience of delivering end to end paid partnerships, with a deep love (and knowledge) of the sportswear and lifestyle influencer scene is key — because these aren’t just campaigns, they’re culture moves.

My client builds brands, reimagining their truth with bold storytelling. Using their strategic props they channel their creativity and connections before activating through PR, social, influencers, experiential and head-turning campaigns.

I’m looking for someone who lives and breathes influencer culture — not just someone who follows the trends, but someone who helps set them.

Your Background

Experience

• Experience of influencer paid partnership strategy, planning and execution.
• A book of contacts and pre-established working relationships with influencers, on both an organic and paid basis. European and Global contacts are a plus!
• Skilled in identifying, recruiting, and managing influencers, creatives, and talent for content creation.
• Confident in negotiation and legal contracting.
• Experienced in analysing creator performance metrics and developing relevant KPIs aligned with client and project goals.
• Ability to produce detailed and effective influencer creative briefs, including clear deliverables and content references.
• Sit at the intersection of creativity, strategy and digital culture – experience shaping campaign narratives and identifying trends in digital culture and social media to inform creative approaches.
• Proven capability in managing relationships with talent, creatives, and communities.
• Willingness to push creative boundaries and bring fresh content ideas to life.
• Experience in developing and delivering content performance reports, including insights and recommendations for clients.
• Experience working on KPI driven accounts, achieving and over delivering against client objectives and KPIs.
• Social media savvy and be able to prove digital experience. Ability to work closely with social media teams to deliver 360 communication results.
• Up-to-date understanding of the evolving influencer landscape with an agile and forward-thinking approach.
• Solid finance skills, including managing small budgets and adhering to agency and client financial processes and policies.

Professional

• 4+ years of experience managing influencer partnerships within an agency environment.
• Proven track record of managing end-to-end paid partnership campaigns.
• You have a solid understanding of brand strategy, positioning, trends, and insights.
• You’re well-versed in the sectors they work in and can talk passionately about this.

Personal

• You thrive in a fast-paced environment and embrace the “we never stand still” mindset.
• Building trust and respect with clients and colleagues comes naturally to you.
• You’re always keeping an eye on future trends, and you’re excited to implement them in innovative ways.
• Strong presentation skills, public speaking, and a way with words—you’ve got exceptional written communication too.
• You’re a hungry, self-starting multitasker who’s driven to exceed expectations and get results.
• Detail-oriented, highly organised, and always thinking ahead.
• You bring a wealth of experience and a unique cultural perspective, helping brands connect with their audiences in meaningful ways.
• A natural problem-solver—you find solutions fast and pivot with ease when the need arises.
• You embrace agency values and processes with ease, and you’re always open to new ways of doing things.
• You’re methodical, efficient, and know when to trust your instincts to get things done.
• You’re comfortable, willing, and proactive about working beyond your specialist areas when needed.

Benefits Include:

• Annual leave entitlement of 25 days, plus statutory bank holidays.
• Daily flexible hours and 4pm Friday finish
• Hybrid working – part in the office / part at home (min 3 days in. the office per week)
• 2 hour lie-in or finish early on your birthday

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations

• Industries

  Marketing Services and Public Relations and Communications Services

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