Influencer Marketing Manager - UK (m/f/d)

HOLY; England; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation including company shares

Opportunities for career growth

Flexible working hours

Startup culture

Central office in Berlin

Job summary

A growing soft drink company in the UK is seeking an Influencer Marketing Lead to drive brand awareness and customer acquisition. This role involves executing campaigns, building relationships with creators, and optimizing strategies based on data. Ideal candidates have 2+ years in influencer marketing and a proven track record of success. Join us in revolutionizing the soft drink industry while ensuring sustainability and community engagement.

Qualifications

• 2+ years in UK influencer marketing with proven track record.
• Established relationships with creators and agencies in the UK.
• Fluent in English, tapped into UK trends.

Responsibilities

• Lead campaigns for brand awareness and customer acquisition.
• Build and nurture creator and partner relationships.
• Deliver standout campaigns across social platforms.
• Collaborate with influencers, agencies, and strategic partners to foster long-term relationships.
• Lead digital and offline activations.
• Deliver standout campaigns across social platforms, events, sponsorships, and collaborations.
• Optimise performance through data and insights.
• Scale HOLY’s presence in the UK.

Skills

Relationship building

Data analysis

Negotiation

Strategic thinking

Creativity

Job description

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ABOUT HOLY

• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, and HOLY Iced Tea®, you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, and the UK. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 100+ people aims high (Coca-Cola, we're coming for you!).

ABOUT THE POSITION

Influencer marketing is core to HOLY’s growth—and the UK is one of our most exciting markets. With bold ambitions backed by solid and consistent growth and a loyal creator community, we’re doubling down on influencer marketing to drive brand awareness and customer acquisition.

In this role, you’ll lead and execute influencer and partnership campaigns across digital, events, and offline activations. You’ll build strong relationships with creators, agencies, and partners to fuel growth in the UK by using data to track performance and optimise strategy, you’ll help shape high-impact collaborations that put HOLY in front of as many UK consumers as possible.

Your core responsibilities will include:

• Shape and execute influencer and partnerships strategy
• Lead campaigns and activations that drive brand awareness and customer acquisition in the UK. Ensure that our partners not only convert and drive eyes to the brand, but are aligned with our core beliefs and ethics.
• Build and nurture high-impact creator and partner relationships
• Collaborate with influencers, agencies, and strategic partners to foster long-term, meaningful relationships that support brand growth and relevance.
• Lead digital and offline activations
• Deliver standout campaigns across social platforms, events, sponsorships, and collaborations that resonate with both creator communities and our target audience.
• Optimise performance through data and insights
• Monitor campaign results, extract key learnings, and use data to guide strategic decisions and refine investment approaches.
• Scale HOLY’s presence in the UK
• Create bold, audience-driven campaigns that maximise visibility and help position HOLY as a leading brand in the UK market.

ABOUT YOU

Core Mindset & Qualities:

• You enjoy building strong, lasting relationships with creators, agencies, and internal teams.
• You are independent and outcome-driven, and take full ownership of your work, delivering strong impact without needing close oversight.
• Data-led and commercially sharp: you use insights to optimise campaigns, balance performance and creativity, and drive growth.
• You are calm, adaptable, and solution-oriented: you thrive in fast-paced environments, and stay optimistic when facing challenges, adjusting strategies and solving problems with ease.

Experience & Expertise:

• Proven track record in UK influencer marketing, with 2+ years of experience leading creator campaigns—ideally in a high-growth brand or agency—you know what it takes to scale success.
• Established network: You’ve already built trusted relationships with top creators, agents, and agencies in the UK.
• Creative & strategic: You know what converts and what connects— and you push for work that’s both data-driven and culturally relevant.
• Strong communicator & negotiator: You’re confident managing deals, giving feedback, and keeping partners aligned and inspired.
• Fluent in English (native level) and deeply tapped into UK trends.

OUR OFFERING

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
• Huge impact and career growth: Enjoy huge impact and hence explosive career growth, build your own market, and shape HOLY’s internationalisation in a top market
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our Trustpilot reviews or contact us for free samples.
• Future of e-commerce: Be part of the future of e-commerce and help set new standards in many areas. Work with the best minds in the industry.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.

THE PROCESS

• Getting to know you: You will have a 30‑minute screening interview with Luca our Talent Partner, where you will talk about HOLY, the position, your experience and see if our expectations match.
• Hiring Manager Interview with Chiara, our Sr. Partnerships Manager - UK
• Case study: As soon as you have successfully completed the first interviews, you will receive a case study.
• Advanced discussion: In this on‑site meeting, the team will discuss your case study with you and answer questions in our office.
• Founder interview: As a strong cultural fit is important to us, you will have a final meeting with Matze, one of our HOLY Founders. This gives both you and us the opportunity for a final check.
• Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!

The full process typically takes 2–3 weeks.

ANY QUESTIONS OR CONCERNS?

If you have any questions or feedback, please send an email to [e-mail].