Influencer Marketing Manager (FTC), AWS EMEA Marketing

Amazon; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking an Influencer & Amplification Marketing Manager to lead influencer campaigns across EMEA. This exciting role involves strategic planning, collaboration with various teams, and managing influencer relations to amplify brand messages. The successful candidate will drive engagement through innovative campaigns, ensuring alignment with business objectives. If you are a proactive, organized professional with a passion for social media and influencer marketing, this is your chance to make a significant impact in a dynamic environment. Join a team that values diversity and innovation while delivering exceptional results for customers.

Qualifications

• Experience in social media and influencer relations is essential.
• Proven ability to deliver influencer strategies for large organizations.

Responsibilities

• Own the influencer marketing program and strategy across EMEA.
• Integrate influencers into brand marketing and social media campaigns.

Skills

Social Media Management

Influencer Relations

Campaign Management

Measurement and Evaluation

Strategic Thinking

Project Management

Job description

Job ID: 2957600 | AWS EMEA SARL (UK Branch)

Would you like to help EMEA businesses accelerate and maximize their success using the cloud? The AWS Marketing team are looking for an Influencer & Amplification Marketing Manager to support delivery of best-in-class influencer campaigns across our owned, earned and paid media channels.

In this role you will be the single-threaded owner of the influencer marketing program and goals across EMEA, owning the strategy, messaging and positioning, cross-organizational alignment, and end-to-end execution of your plans. You will operate across EMEA sales, marketing and product teams to identify and work with Tech social influencers, building campaigns that engage our customers and amplify our messages to our target audience. You will achieve this through close collaboration with executive leadership across marketing & sales, global social and brand teams, PR teams, and external agencies. You will also own employee and executive amplification across the EMEA sales and marketing teams, delivering increased reach and engagement for our brand and social content.

This is a 14 months Fixed Term Contract position

Key job responsibilities

1. Have clear understanding of business priorities and elaborate local strategies to identify influencers/content creators (internal and external influencers), to help deliver on those.
2. Work with EMEA teams to define the right approach for influencer activations (internal and external influencers); set objectives, Identify agencies support and build a list of potential influencers (internal and external) to target across the areas, segment, topics, industries and partners.
3. Integrate influencers in brand marketing and social media campaigns; build a plan, manage influencer campaign and content creation deliverables, and work with internal teams to drive content approvals (PR, legal etc).
4. Create a measurement framework to report on KPIs from influencer activations.

About the team

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

BASIC QUALIFICATIONS

1. Experience of working in social media and influencer relations
2. Experience of influencer and social media measurement and evaluation
3. Experience of delivering influencer strategies for large organisations

PREFERRED QUALIFICATIONS

1. Highly knowledgeable about the current social media landscape; strategic thinker, ensuring that influencer activity delivers against core business objectives
2. Able to inspire teams and agencies to deliver results
3. Exceptionally high judgement, able to earn trust quickly with leaders and peers
4. Proactive and a self-starter, taking responsibility and making things happen, often to a tight deadline
5. Highly organised and able to juggle multiple projects and tasks simultaneously, adaptable, able to work in a fast-paced corporate environment

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.