Influencer Marketing Manager

JR United Kingdom; Southampton; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading eCommerce company is seeking an Influencer Marketing Manager to drive brand awareness through strategic partnerships with influencers across Europe. This role involves crafting influencer marketing strategies, managing influencer relationships, and measuring campaign effectiveness. The ideal candidate will have a proven track record in influencer marketing, strong social media acumen, and excellent relationship-building skills, contributing to the dynamic growth of JD.com.

Benefits

Health insurance

Pension plan

Performance bonuses

Diverse and inclusive work environment

Qualifications

• Proven experience in influencer marketing within eCommerce.
• Strong understanding of TikTok, Instagram, YouTube platforms.
• Exceptional communication and relationship-building skills.

Responsibilities

• Develop and execute influencer marketing strategies across Europe.
• Manage relationships with influencers and content creators.
• Track campaign performance and optimize for future initiatives.

Skills

Influencer marketing

Relationship building

Analytical skills

Creative thinking

Social media expertise

Tools

Influencer tools

Analytics platforms

Job description

Social network you want to login/join with:

Influencer Marketing Manager, southampton

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Client:

JD.COM

Location:

southampton, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

JD.com (NASDAQ: JD; HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading global technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, the company has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions.

Learn more about us:https://corporate.jd.com/

We’re looking for a strategic and creative Influencer Marketing Manager to support the development and execution of influencer marketing initiatives across Europe for our retail business. This role will be pivotal in driving brand awareness, engagement, and conversions through authentic and impactful partnerships with key influencers and content creators.

Key Responsibilities:

• Develop and execute end-to-end influencer marketing strategies to drive brand awareness, engagement, and sales across key European markets.
• Identify, onboard, and manage relationships with high-potential influencers and KOLs on platforms like TikTok, Instagram and YouTube.
• Create campaign briefs and content guidelines to ensure influencer output aligns with brand voice and campaign objectives.
• Collaborate with internal teams to integrate influencer campaigns into broader marketing initiatives.
• Track and analyse campaign performance using relevant KPIs (reach, engagement, conversions), and use insights to optimise future efforts.
• Monitor trends and competitor activity to spot opportunities for innovative influencer collaborations and content strategies.
• Manage influencer marketing budgets effectively and deliver detailed post-campaign reports with actionable recommendations.

Qualifications:

• Proven experience in influencer marketing, ideally within eCommerce or consumer digital brands.
• Strong understanding of social platforms (TikTok, Instagram, YouTube) and influencer ecosystems in Europe.
• Exceptional relationship-building and communication skills.
• Experience with influencer tools and analytics platforms.
• Analytical mindset with the ability to interpret data and optimise campaign performance.
• Creative thinker with an eye for trend-spotting and innovative content.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.

What We Offer:

• The exciting opportunity to shape category strategies and contribute to the growth of a new and dynamic e-commerce business.
• A diverse, inclusive work environment, where you can make a significant impact on JD.com's regional presence.
• A competitive salary and benefits package, including health insurance, pension, and performance bonuses.

JD.com is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.