Influencer Marketing Manager

JR United Kingdom; Dartford; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading e-commerce platform is seeking an Influencer Marketing Manager to execute marketing initiatives across Europe. The role aims to enhance brand awareness and drive engagement through meaningful influencer collaborations. Applicants should possess a strong background in influencer marketing with experience in eCommerce and a knack for innovative campaign strategies.

Benefits

Health insurance

Pension

Performance bonuses

Impact on regional presence

Diverse, inclusive environment

Qualifications

• Proven experience in influencer marketing, ideally within eCommerce or consumer digital brands.
• Strong understanding of TikTok, Instagram, YouTube influencer ecosystems in Europe.
• Ability to manage multiple projects and stakeholders.

Responsibilities

• Develop and execute end-to-end influencer marketing strategies.
• Identify, onboard, and manage relationships with influencers and KOLs.
• Track and analyze campaign performance using relevant KPIs.

Skills

Influencer marketing

Communication

Analytical mindset

Relationship-building

Creative thinking

Tools

Influencer tools

Analytics platforms

Job description

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JD.com (NASDAQ: JD; HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading global technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, the company has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions.

Learn more about us:https://corporate.jd.com/

We’re looking for a strategic and creative Influencer Marketing Manager to support the development and execution of influencer marketing initiatives across Europe for our retail business. This role will be pivotal in driving brand awareness, engagement, and conversions through authentic and impactful partnerships with key influencers and content creators.

Key Responsibilities:

• Develop and execute end-to-end influencer marketing strategies to drive brand awareness, engagement, and sales across key European markets.
• Identify, onboard, and manage relationships with high-potential influencers and KOLs on platforms like TikTok, Instagram and YouTube.
• Create campaign briefs and content guidelines to ensure influencer output aligns with brand voice and campaign objectives.
• Collaborate with internal teams to integrate influencer campaigns into broader marketing initiatives.
• Track and analyse campaign performance using relevant KPIs (reach, engagement, conversions), and use insights to optimise future efforts.
• Monitor trends and competitor activity to spot opportunities for innovative influencer collaborations and content strategies.
• Manage influencer marketing budgets effectively and deliver detailed post-campaign reports with actionable recommendations.

Qualifications:

• Proven experience in influencer marketing, ideally within eCommerce or consumer digital brands.
• Strong understanding of social platforms (TikTok, Instagram, YouTube) and influencer ecosystems in Europe.
• Exceptional relationship-building and communication skills.
• Experience with influencer tools and analytics platforms.
• Analytical mindset with the ability to interpret data and optimise campaign performance.
• Creative thinker with an eye for trend-spotting and innovative content.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.

What We Offer:

• The exciting opportunity to shape category strategies and contribute to the growth of a new and dynamic e-commerce business.
• A diverse, inclusive work environment, where you can make a significant impact on JD.com's regional presence.
• A competitive salary and benefits package, including health insurance, pension, and performance bonuses.

JD.com is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.