Influencer Marketing Manager

JR United Kingdom; Hounslow; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading e-commerce business is seeking an Influencer Marketing Manager to drive marketing initiatives across Europe. This role focuses on enhancing brand awareness through strategic influencer partnerships and innovative campaigns, requiring proven experience in influencer marketing and excellent communication skills.

Benefits

Competitive salary and benefits

Health insurance

Pension contributions

Performance bonuses

Diverse and inclusive work environment

Qualifications

• Proven experience in influencer marketing, preferably in eCommerce or consumer digital brands.
• Ability to manage multiple projects in a fast-paced environment.
• Strong knowledge of influencer ecosystems in Europe.

Responsibilities

• Develop and implement influencer marketing strategies to increase brand awareness.
• Identify and manage relationships with influencers and KOLs.
• Monitor and analyze campaign performance using KPIs.

Skills

Influencer Marketing

Social Platform Knowledge

Relationship Building

Data Analysis

Creative Thinking

Tools

Influencer Marketing Tools

Analytics Platforms

Job description

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Influencer Marketing Manager, South West London

Client: JD.COM

Location: South West London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

06.06.2025

Expiry Date:

21.07.2025

Job Description:

JD.com (NASDAQ: JD; HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading global technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, the company has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions.

Learn more about us: https://corporate.jd.com/

We’re seeking a strategic and creative Influencer Marketing Manager to develop and execute influencer marketing initiatives across Europe for our retail business. This role is crucial in enhancing brand awareness, engagement, and conversions through authentic partnerships with influencers and content creators.

Key Responsibilities:

• Develop and implement influencer marketing strategies to increase brand awareness, engagement, and sales in European markets.
• Identify, onboard, and manage relationships with influencers and KOLs on platforms such as TikTok, Instagram, and YouTube.
• Create campaign briefs and content guidelines to align influencer output with brand voice and campaign goals.
• Coordinate with internal teams to integrate influencer campaigns into broader marketing strategies.
• Monitor and analyze campaign performance using KPIs like reach, engagement, and conversions; optimize strategies accordingly.
• Stay updated on trends and competitor activities to identify opportunities for innovative influencer collaborations.
• Manage influencer marketing budgets and prepare detailed post-campaign reports with actionable insights.

Qualifications:

• Proven experience in influencer marketing, preferably within eCommerce or consumer digital brands.
• Strong knowledge of social platforms (TikTok, Instagram, YouTube) and influencer ecosystems in Europe.
• Excellent relationship-building and communication skills.
• Experience with influencer marketing tools and analytics platforms.
• Data-driven mindset with the ability to interpret analytics and optimize campaigns.
• Creative thinking with an eye for trends and innovative content ideas.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.

What We Offer:

• The chance to shape category strategies and contribute to the growth of a dynamic e-commerce business.
• A diverse and inclusive work environment where you can make a significant impact.
• Competitive salary and benefits, including health insurance, pension, and performance bonuses.

JD.com is committed to diversity and is an equal opportunity employer. All qualified applicants will receive consideration regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.