Influencer Marketing Executive

JR United Kingdom; Stoke-on-Trent; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading beauty brand seeks an Influencer Marketing Executive in Stoke-on-Trent. This role focuses on managing influencer marketing campaigns and budgets while supporting the marketing team, particularly on TikTok Shop. Ideal candidates will have a passion for beauty products and experience in influencer collaborations.

Qualifications

• Experience managing budgets and measuring ROI.
• Strong knowledge of TikTok Shop and influencer collaborations.
• Organized and detail-oriented.

Responsibilities

• Manage daily influencer activities and the paid marketing budget.
• Lead the TikTok Shop affiliates program and identify growth opportunities.
• Assist with shoot days and support web platform tasks.

Skills

Passion for Influencer Marketing

Budget Management

Knowledge of TikTok Shop

Creativity

Attention to Detail

Job description

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Influencer Marketing Executive, Stoke-on-Trent

Client:

Location: Stoke-on-Trent, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

REPORTS TO: Influencer and Partnerships Manager

BUSINESS OVERVIEW: Tatti Lashes is a global brand in the eyelash sector, selling products to over 100 countries worldwide. With over 2 million online customers, their products are also available in reputable retailers including Superdrug (850 stores) and Asos.

JOB OVERVIEW: The Influencer and Marketing Executive will be responsible for managing all aspects of influencer marketing, focusing on paid influencer activity, TikTok Shop, Affiliates, and supporting general marketing tasks as needed.

OBJECTIVES OF THIS ROLE

• Manage daily influencer activities with the Influencer and Partnerships Manager.
• Manage the paid marketing budget and monitor ROI to guide future strategies.
• Oversee the gifting program and maintain the PR list.
• Lead the TikTok Shop affiliates program, including platform management, sample sending, and collaboration with creators.
• Research and identify relevant influencers, focusing on key territories and channels.
• Propose new content ideas and campaigns to enhance reach through influencer marketing.
• Identify growth opportunities within the influencer space by tracking trends and creative briefs.
• Assist with shoot days, events, and other offline marketing opportunities.
• Support the marketing team with daily tasks on the web platform (Shopify).

MUST HAVE:

• A passion for Influencer Marketing and a proactive attitude.
• Experience managing budgets and measuring ROI.
• A love for beauty products.
• Strong knowledge of TikTok Shop, including product listings, influencer collaborations, and affiliate management.
• Creative, confident, and aware of current trends.
• Organized with excellent attention to detail.