Influencer Marketing Executive

JR United Kingdom; Reading; On-site; GBP 25,000 - 35,000; Full time

Job summary

A global beauty brand is seeking an Influencer and Marketing Executive in Reading. This role focuses on managing influencer activities and campaigns, handling budgets, and expanding outreach through innovative content strategies. Ideal candidates will have a passion for beauty and strong knowledge of TikTok Shop.

Qualifications

• Passion for beauty and influencer marketing required.
• Ability to manage budgets and measure ROI.
• Creative and confident with trend awareness.

Responsibilities

• Manage day-to-day influencer activity.
• Monitor ROI for paid marketing budget.
• Lead the TikTok Shop affiliates program.

Skills

Passion for Influencer Marketing

Commercial experience

Strong knowledge of TikTok Shop

Organised with strong attention to detail

Job description

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REPORTS TO: Influencer and Partnerships Manager

BUSINESS OVERVIEW: Tatti Lashes are a global brand in the eyelash sector who sell their products to over 100 countries worldwide. Tatti Lashes boast over 2m customers online and their products can also be purchased in reputable retailers including Superdrug (850 stores) and Asos.

JOB OVERVIEW: The Influencer and Marketing Executive will be responsible for owning the general day to day running of all areas of influencer marketing with a direct focus on paid influencer activity, TikTok Shop, Affiliates and assisting with general marketing activity when required.

OBJECTIVES OF THIS ROLE

• Manage our day to day influencer activity alongside the Influencer and Partnerships Manager.
• Own our paid marketing budget and monitor ROI to inform future decision making across the channel.
• Own our gifting program from start to finish and regularly update our PR list
• Lead our TikTok Shop affiliates program and manage the platform, including sending samples, highlighting new creators to work with & supporting our paid ads team with boosted content
• Assist in researching and identifying relevant influencers with a focus on our key territories and channels.
• Share new ideas for content creation & campaigns with the wider marketing team, focusing on how we can improve and expand our reach through Influencer Marketing.
• Highlight areas for growth within the influencer space with a keen eye for trending topics and creative briefs.
• Help out on shoot days & events where needed and other offline marketing opportunities
• Help the marketing team with ad hoc day-to-day tasks across our web platform (Shopify)

MUST HAVE:

• A passion for Influencer Marketing and a can do attitude
• Commercial experience and the ability to manage budgets and measure ROI
• A love for all things beauty
• Strong knowledge of TikTok Shop, from product listings to working with affiliates / influencers.
• Creative & confident - happy to put forward new ideas and up to date with the latest trends
• Organised with a strong attention to detail