Influencer Marketing Director

SAMY UK; Greater London; Hybrid; GBP 110,000 - 160,000; Full time

Benefits offered by this job

Flexible schedule

Hybrid work options

Global mobility plan

Birthday day off

Company holidays

Transparent compensation framework

Pension scheme

MediCash

Referral Program

Wellhub gym

Job summary

SAMY is seeking an Influencer Marketing Director to lead the strategic vision and execution of influencer marketing for a key global client in a hybrid work environment. You will oversee the Influencer Marketing team, integrate influencer and social strategies, and drive growth across markets.

Ideally, you bring 7+ years in influencer marketing, strong leadership, and a track record of delivering measurable business impact for global brands.

Qualifications

• 7+ years in Influencer Marketing with strategic and hands-on capabilities.
• Experience leading Influencer Marketing teams across international environments.
• Strong understanding of influencer marketing and social media; able to develop integrated strategies that drive measurable business results.
• Experience with global or regional clients and driving account growth.

Responsibilities

• Lead and mentor the Influencer Marketing team to ensure campaigns are executed efficiently and resources are allocated effectively.
• Own the strategic direction of influencer marketing for a major global client, ensuring campaigns are insight-driven and aligned with business objectives.
• Collaborate with Social Media teams to integrate influencer efforts with broader strategies and maximize client impact.
• Act as the senior strategic advisor to the client, driving performance improvements and building long-term relationships.
• Identify opportunities to expand influencer marketing scope and contribute to client growth.

Skills

Influencer strategy

Team leadership

Campaign development

Cross-functional

Global clients

Analytics & metrics

IQ Data

Tools

IQ Data

Job description

About SAMY

We weren't built to follow, we were built to lead. SAMY is the global powerhouse redefining brand communication for a social‑first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 18+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day. We are Path Finders: curious, ambitious, and never afraid to challenge what's next. We don't play it safe. We build what's next.

Role Mission

As Influencer Marketing Director, you will lead the strategic vision and execution of influencer marketing for a key global client, ensuring operational excellence and measurable business impact. You will oversee the Influencer Marketing team, integrate influencer and social strategies, and drive continuous innovation to strengthen client partnerships and support account growth.

Key Responsibilities

Team Leadership & Operational Excellence: Lead and mentor the Influencer Marketing team, ensuring campaigns are executed efficiently, resources are allocated effectively, and operational excellence is maintained across all projects.

Influencer Marketing Strategy: Own the strategic direction of influencer marketing for a major global outdoor brand, ensuring campaigns are insight‑driven, culturally relevant, and aligned with business objectives.

Social & Influencer Integration: Work closely with Social Media teams to ensure influencer marketing complements broader social strategies, identifying opportunities to strengthen both services and maximize client impact.

Client Partnership: Act as the senior strategic advisor for the client, continuously improving influencer marketing performance, challenging existing approaches, and building long‑term trusted relationships.

Business Growth: Identify opportunities to expand the influencer marketing scope, support account growth, and contribute to the evolution of the client's social and influencer ecosystem.

Skills & Experience

• 7+ years of experience in Influencer Marketing, with a strong strategic and hands‑on understanding of campaign development, execution, and optimisation.
• Proven experience leading Influencer Marketing teams, mentoring talent, overseeing campaign delivery, and collaborating with cross‑functional teams in international environments.
• Strong understanding of Influencer Marketing and Social Media, with the ability to develop integrated strategies that drive measurable business results.
• Experience managing global or regional clients within a digital marketing, social media, or influencer agency environment, building trusted client relationships and identifying account growth opportunities.
• Strong commercial and analytical mindset, with the ability to translate business objectives into effective influencer marketing strategies.
• Experience with influencer marketing platforms and measurement tools (e.g., IQ Data or similar) is a plus. An interest in outdoor, lifestyle, or culturally driven brands is highly valued.

Benefits

• Flexible schedule and hybrid work options that help you balance your time and work in a way that fits your life.
• A global mobility plan that lets you move across SAMY, unlock new markets, and turn your next career step into a real adventure.
• Celebrate your birthday with a day off, and enjoy December 24th and 31st as company holidays—time to switch off, recharge, and focus on what really matters.
• A transparent, performance‑driven compensation framework, designed to reward impact, support growth, and ensure fairness at every stage of your career.
• Workplace pension scheme
• MediCash (Health Benefit)
• Referral Program
• Wellhub - subsidised gym memberships

The SAMY Mindset

Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen. We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build. We're not looking for people who think the same, we're looking for people who help us grow.

Here's What It Actually Looks Like To Belong Here

• Be Kind — because respect, trust, and honest feedback make great teams stronger.
• Go Beyond — because good is never enough when excellence is the standard.
• Craft Together — because the best ideas don't happen in silos.
• Enjoy the Journey — because growth lives outside the comfort zone.
• Own It — because real impact starts with accountability.

Diversity & Inclusion

At SAMY, difference is not something we accommodate, it's what makes us stronger. Different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company. We are committed to creating an inclusive, accessible, and barrier‑free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.