Influencer Lead

Dept Agency; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading digital agency in London is looking for an Influencer Lead to elevate its influencer marketing efforts. The role involves defining best practices, leading creative campaigns for high-profile clients, and mentoring a team in a collaborative environment. Ideal candidates should have extensive experience in influencer marketing, a strong creative vision, and the ability to engage with diverse talents.

Benefits

Global opportunities

Diversity and inclusion initiatives

Qualifications

• 5+ years’ experience in influencer marketing across creative and executional roles.
• Deep understanding of platforms like TikTok, Instagram, and YouTube.
• Hands-on experience managing and delivering influencer campaigns at scale.

Responsibilities

• Define best-in-class influencer work and drive creative development.
• Oversee campaign planning, ensuring high standards in creativity and execution.
• Act as a mentor to junior and mid-level team members.

Skills

Creative instincts

Collaborative communication

Mentorship

Campaign management

Cultural awareness

Job description

This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company.

JOB PURPOSE

We’re looking for anInfluencer Lead to help define and grow the influencer discipline at DEPT. Based in London and part of our Creative & Media team, you’ll play a key role in evolving our creator offering developing standout campaigns, supporting our junior team, and ensuring our work is creatively brave, culturally relevant, and consistently excellent.

You’ll work across some of our most exciting global clients like PepsiCo, eBay, Just Eat and Visa crafting ideas, shaping deliverables, and guiding the day-to-day work of the influencer team. This is a role for someone who thrives in a hands-on, collaborative environment and is excited to push the boundaries of what influencer marketing can be.

KEY RESPONSIBILITIES

Shape Our Creator Offering

• Help define what “best-in-class” influencer work looks like at DEPT, from briefing processes to creative formats and talent approach.
  
  
• Drive the creative development of influencer-first ideas in response to client briefs, bringing strong cultural awareness and platform knowledge to the table.
  
  
• Collaborate closely with Creative, Strategy, and Client Services teams to ensure influencer thinking is embedded early and meaningfully in our work.
  
  
• Identify opportunities to elevate and evolve our influencer product across process, partnerships and tools.

Campaign Leadership

• Oversee campaign planning and delivery ensuring high standards in both creativity and execution, while maintaining a strong strategic lens throughout.
  
  
• Guide the development of influencer approaches that ladder up to brand, comms, and cultural objectives ensuring creators are not just a fit aesthetically, but strategically.
  
  
• Work closely with the team to match talent to campaign goals and creative direction, using audience insights, platform trends, and brand positioning to inform selection.
  
  
• Contribute to the shaping of key messaging, creative narratives, and content formats that feel native to the creator’s style while delivering on client KPIs.

Team Development & Support

• Act as a mentor and line manager to junior and mid-level team members, providing clear guidance, feedback, and growth opportunities.
  
  
• Run team sessions and reviews to share learnings, creative inspiration, and improve quality of output across the board.
  
  
• Contribute to onboarding and training of new joiners, ensuring consistency and cohesion across the influencer team.
  
  
• Be an advocate for the influencer discipline internally, helping other departments understand how and when to plug us in.
  
  

WHAT WE ARE LOOKING FOR

• 5+ years’ experience working in influencer marketing, ideally across both creative and executional roles.
  
  
• A passion for the creator economy and deep understanding of platforms like TikTok, Instagram, YouTube and emerging formats.
  
  
• Experience working with global and culturally diverse talent from niche creators to celebrity partnerships.
  
  
• Strong creative instincts and a sharp eye for what good influencer content looks like. Think content outside of the (unboxing).
  
  
• Confident collaborator and communicator, able to work across teams and functions to bring ideas to life.
  
  
• Natural mentor and people-first leader who enjoys coaching and supporting others.
  
  
• Hands-on experience managing and delivering influencer campaigns at scale.

DEPT is for the curious, the creative, and the collaborative. If you want to help shape the next chapter of creator work and grow alongside a team that’s redefining what influencer marketing can be we’d love to hear from you.

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DIVERSITY, EQUITY & INCLUSION

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our effortshere.