Influencer Executive

Bettervits; United Kingdom; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Performance-based incentives

Autonomy in role

Direct access to founders

Scale creator program

Job summary

Bettervits is seeking a performance-minded Influencer Executive in the UK to build and manage our creator program. You will source and manage creators, set briefs, and run whitelisting partnerships to power paid ads on Meta and TikTok.

On-set direction will ensure content is optimised for performance across channels. You’ll collaborate with paid social and creative teams to turn top creators into scalable, high-converting campaigns while tracking performance metrics to inform briefs and scale

Qualifications

• Proven experience in influencer partnerships or UGC roles.
• Hands-on whitelisting to run paid ads on Meta/TikTok.
• Experience setting deliverables, timelines, and usage rights.
• Experience shooting or directing creator content for performance ads.
• Strong understanding of paid social metrics and ROAS.
• Excellent organisational and communication skills.

Responsibilities

• Source, recruit and manage a roster of creators across health and lifestyle.
• Set up creator whitelisting and partnership ads with Meta/TikTok access.
• Write clear briefs, define deliverables, rights, and quality standards.
• Direct shoots with creators to optimise hooks and formats for performance ads.
• Produce a steady pipeline of assets with multiple hooks and angles.
• Track performance metrics and feed insights back to briefs.

Skills

Influencer partnerships

Content creator management

Whitelisting & ads

Brief writing

Shoots direction

Data analysis

Project management

Tools

Meta Business Manager

TikTok Spark Ads

CapCut

Premiere Pro

TikTok Shop

Job description

Location: UK (Remote / Hybrid with Travel for Shoots)

Type: Full-Time

Start Date: ASAP

About Us

Bettervits is a fast-growing UK nutrition and supplements brand with ambitions to become a category leader in the UK and beyond. Built on premium products, strong digital expertise, and a relentless focus on growth, we've built a large subscription customer base across our own website, Amazon, and retail.

With significant investment in paid social and performance marketing, we're looking to make creators a core engine of our growth, producing content that doesn't just look great, but converts. No corporate fluff, just high standards, creative thinking, and people who get things done.

Role Overview

We are seeking a performance-minded Influencer Executive to build and manage Bettervits' creator program, with a clear focus on producing creator content that drives profitable paid social growth.

This is a hands‑on role for someone who understands that the real value of creators today is in performance advertising. You'll be responsible for sourcing and managing creators, setting clear briefs and deliverables, running whitelisting partnerships to power our paid ads, and getting on set to make sure every piece of content is built to perform on Meta and other paid channels.

We're looking for someone who knows the difference between content that gets likes and content that sells. You'll understand hooks, formats, and what makes a strong performance ad, and you'll work closely with our paid social and creative teams to turn the best creators and concepts into scalable, high‑converting campaigns.

What You’ll Be Responsible For

• Source, recruit, and manage a growing roster of content creators and influencers across health, wellness, fitness, beauty, and lifestyle, building long‑term relationships with those who perform best
• Set up and manage creator whitelisting and partnership ads, including securing ad permissions, handling access through Meta Business Manager and TikTok Spark Ads, and working with the paid social team to run creator content through our ad accounts
• Write clear creative briefs and agree deliverables, timelines, usage rights, and quality standards with every creator, ensuring all content is on‑brand, compliant, and delivered to a consistently high standard
• Attend and direct shoots with creators, guiding hooks, scripting, product demonstrations, and formats so that content is optimised for Meta and other performance ad placements
• Produce a steady pipeline of performance‑ready creator assets each month, including multiple hooks, angles, and variations for testing, in partnership with our creative strategists and editors
• Track creator and content performance using ad data such as hook rate, CTR, CPA, and ROAS, feeding insights back into briefs and doubling down on the creators and concepts that drive the best results

What We’re Looking For

• Proven experience in an influencer, creator partnerships, or UGC role, ideally within a direct‑to‑consumer, subscription, or consumer brand
• Hands‑on experience whitelisting content creators to run paid ads, including Meta partnership ads and creator access through Business Manager, and a clear understanding of usage rights and licensing
• A track record of working with creators to set deliverables, timelines, and quality expectations, and managing them to deliver content on time and to a high standard
• Experience shooting or directing content with creators, with a strong eye for what makes content Meta and performance‑ad friendly, including hooks, pacing, framing, and clear calls to action
• A solid understanding of paid social performance metrics and how creator content drives results, with the ability to use data to decide which creators and concepts to scale
• Excellent organisational and communication skills, with a proactive, hands‑on approach and the ability to manage multiple creators, shoots, and deadlines at once

Bonus

• Previous experience within vitamins, minerals, supplements, sports nutrition, or other health and wellness categories
• An existing network of UK health, wellness, fitness, and lifestyle creators
• Experience with TikTok Spark Ads, TikTok Shop, or affiliate and commission‑based creator programmes
• Basic filming and editing skills, using tools such as CapCut, Premiere Pro, or similar
• Knowledge of UK advertising rules for influencer marketing and health claims, including ASA and CAP guidance on ad disclosure and food supplement claims
• Experience using influencer management platforms or creator marketplaces to source and manage talent at scale

Why Join Us?

• Competitive compensation package with performance‑based incentives
• Ownership of a core growth channel within a fast‑growing, ambitious nutrition brand
• The opportunity to build and shape Bettervits' creator and influencer programme
• Autonomous working style with direct access to founders and decision‑makers
• Creative freedom to get on set and shape content that reaches millions of customers
• Significant growth opportunities as we expand across the UK and international markets