Influencer & Culture Marketing Manager, UK&I London, England, United Kingdom

Nothing Tech; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is on the lookout for a Senior Influencer & Culture Marketing Manager to lead innovative marketing initiatives. This strategic role focuses on leveraging influencers and cultural trends to enhance brand awareness and drive engagement. The ideal candidate will have a proven track record in influencer marketing, a strong understanding of data analytics, and a passion for pop culture. You will be responsible for creating impactful campaigns and building relationships with key influencers and communities. Join a forward-thinking company committed to diversity and inclusion, where your contributions will make a significant impact on brand growth and market presence.

Qualifications

• Significant experience in influencer and culture marketing with measurable ROI.
• Strong data analysis skills to translate insights into actionable strategies.

Responsibilities

• Develop and implement scalable influencer marketing programs for UK & Ireland.
• Track and analyze program performance to maximize ROI and impact.

Skills

Influencer Marketing

Cultural Marketing

Data Analysis

Communication Skills

Negotiation Skills

Relationship Building

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Job description

The Role:

We are seeking an experienced Senior Influencer & Culture Marketing Manager with a proven track record of creating and executing large-scale influencer and culture marketing programs.

This role is for a strategic leader who is passionate about the intersection of technology, culture, and influencer marketing. You will be responsible for designing and executing high-impact marketing initiatives that leverage influencers and cultural trends to elevate our brand and drive awareness, engagement and revenue growth.

Responsibilities:

• Develop and implement scalable influencer marketing programs to drive measurable business results in the UK & Ireland
• Strategically identify and engage with high-impact influencers, artists, and brands that align with our brand and target audience
• Design and execute culturally relevant campaigns and events that generate engagement, increase brand affinity, and support conversions
• Track and analyse program performance through key metrics like CPM, ROI, EMV, and engagement, continuously optimising to maximise ROI and impact
• Act as a brand ambassador in cultural spaces, building relationships with key figures and communities to elevate the brand's presence and relevance
• Work closely with the global team to create a playbook in the UK&I that can be replicated and scaled in other regions
• Manage commercial discussions with influencers ensuring we always get favourable contract terms and usage rights
• Lead and develop influencer and culture marketing in the UK region, setting clear KPIs and fostering a high-performance culture focused on innovation, collaboration, and accountability.

Requirements:

• Significant experience in influencer and culture marketing, with a track record of scaling programs for measurable ROI
• A good understanding of data analysis and marketing analytics, with an ability to translate insights into actionable strategies
• Deep knowledge of pop culture, internet culture, and social media trends, with a strategic mindset for influencing audience behaviour
• Excellent communication, negotiation, and relationship-building skills, particularly within the influencer and cultural sectors
• Results-driven, with a clear focus on achieving KPIs to drive business outcomes
• Bachelor’s degree in Marketing, Business, or a related field

We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcome employer for all candidates.