Influencer Business Director (FTC - 12 months)

Dentsu Aegis Network Ltd.; Greater London; Hybrid; GBP 80,000 - 110,000; Full time

Benefits offered by this job

Private medical insurance

Virtual GP

Sick pay policy

Wellbeing days

Flexible holidays

Retail discounts

Gym access

Tech schemes

Job summary

Dentsu Creative is seeking a Senior Programme Lead to manage Pernod Ricard’s influencer and cultural communications in the UK and US. You’ll own the senior client relationship, drive multi-market strategy, and oversee end-to-end delivery from brief to amplification, ensuring governance and compliance across borders.

Role centers on shaping impactful programmes, managing scopes and revenue, and aligning with media partners while maintaining high-quality outputs across markets.

Qualifications

• Experience running complex, multi-market client programmes.
• Deep understanding of influencer marketing within broader media ecosystems.
• Comfortable in governance-heavy environments and regulated categories.
• Strong commercial acumen—managing scopes, revenue and profitability.
• Able to balance strategy, delivery and client leadership under pressure.

Responsibilities

• Own senior client relationship across Pernod Ricard global and key markets (UK/US). Translate ambition into programme direction and lead reviews.
• Oversee end-to-end delivery of the influencer programme from strategy to reporting, including organic and paid amplification.
• Manage account financials, scopes, change requests and commercial agreements to ensure efficiency and margin.
• Set and maintain governance, compliance, and risk management across markets and partners.
• Lead creator and content ecosystem, briefing, contracting and delivery at scale with a consistent standard.

Skills

Influencer marketing

Multi-market programs

Governance

Commercial awareness

Stakeholder management

Job description

Job Description: Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity — a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of “Building Brands for What’s Next,” Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.

Purpose of the Role

This role leads dentsu’s relationship and delivery for Pernod Ricard’s influencer and cultural communications programme in the UK and US. You’ll sit at the centre of the partnership—responsible for commercial health, strategic direction, and ensuring the work lands effectively across markets. The programme spans creator strategy, activation, content, paid amplification and measurement, with a strong emphasis on governance, compliance and cultural impact.

What you’ll do

• Client leadership & partnership

  Own the senior client relationship across Pernod Ricard global and key markets (UK/US). Act as the primary escalation point and trusted advisor. Translate business ambition into clear, actionable programme direction. Lead reviews, steer conversations, and keep momentum across stakeholders.

• Programme & delivery oversight

  Oversee end-to-end delivery of the influencer programme across strategy, activation and reporting. Ensure work is integrated from brief through to amplification (organic + paid). Maintain alignment across markets, partners and internal teams. Drive consistency in how the programme shows up, while allowing for local relevance.

• Commercial ownership

  Own the overall financial health of the account. Manage scopes, change requests and commercial agreements. Ensure delivery is efficient, scalable and aligned to agreed outputs. Partner closely with operations to balance quality vs margin.

• Strategy & quality control

  Ensure the programme delivers against its core objective: influencing behaviour and cultural norms, not just visibility. Challenge briefs, elevate thinking and push for better work. Maintain a clear line of sight between strategy, creators, content and outcomes. Sign off key outputs and ensure a consistent point of view across markets.

• Governance, compliance & risk management

  Own governance frameworks, ways of working and escalation processes. Ensure all activity aligns with Pernod Ricard’s legal, regulatory and responsible drinking requirements. Maintain strong oversight of creator selection, content approval and compliance processes. Manage risk proactively across markets and partners.

• Creator & content ecosystem leadership

  Oversee how creators are selected, managed and activated at scale. Ensure a consistent standard of briefing, contracting and delivery. Champion quality, cultural relevance and creator-led thinking. Keep the programme moving away from “campaign-first” to always‑on, ecosystem thinking.

• Integration with media & partners

  Ensure seamless collaboration with media agencies and amplification partners. Align on roles, responsibilities and delivery timelines. Drive a genuinely connected approach between influence and media.

• Measurement & performance

  Oversee reporting frameworks and outputs. Ensure insight is used to refine and improve the programme continuously. Translate performance into clear client-facing narratives.

What you’ll bring

• Strong experience running complex, multi‑market client programmes.
• Deep understanding of influencer marketing and its role within broader media ecosystems.
• Comfortable operating in regulated categories (or equivalent governance-heavy environments).
• Commercially sharp—confident managing scopes, revenue and profitability.
• Able to balance strategy, delivery and client leadership without dropping detail.
• Calm under pressure, good at navigating ambiguity and multiple stakeholders.

What we offer

• This is a 12‑month Fixed Term Contract. The team is based from our London office on a hybrid working basis.
• From company‑funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick‑pay policy, to wellbeing days, volunteering time, flexible bank‑holiday swaps and great everyday perks like retail discounts, gym access and tech schemes - we make it easier to live well, not just work well.
• Our employee‑led resource groups have helped shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby‑loss support, plus 10 fertility treatment days.
• Combined with life assurance, income protection, financial education tools and flexible savings options, you’ll find a workplace that invests in you - your health, your family, your future.

About Dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions. Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society. Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work‑life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location

London

Brand

Dentsu Creative

Time Type

Full time

Contract Type

Fixed Term Contract (Fixed Term)