Industrial B2B Content Copywriter & SEO

Loxo; Kidlington; Hybrid; GBP 42,000 - 58,000; Full time

Benefits offered by this job

Discretionary Annual Bonus

Matched pension up to 5%

Life assurance 4x annual salary

25 days annual leave + bank holidays

Employee discounts

Salary Sacrifice Car Scheme

Cycle to work scheme

Employee Assistance Programme

Job summary

Essentra plc is seeking a Technical Copywriter to join the global Digital team in Kidlington, in a hybrid role (2–3 days onsite). You will interview engineering and sales teams to extract detailed technical data and translate it into high‑quality B2B content such as expert guides, whitepapers and case studies, optimized for SEO.

Collaborating with Product Management, Product Information and Commercial teams, you will ensure accuracy, brand voice and consistency across industrial content to boost

Qualifications

• Proven experience in copywriting or technical writing.
• Ability to understand, interpret, and accurately translate technical data and specifications.
• Strong interviewing skills with the ability to confidently extract info from subject matter experts.
• Degree in English, Journalism, Marketing, Engineering, or a related field required.
• Detail-oriented with a high level of written accuracy.
• Excellent verbal and written communication skills.
• Understanding of SEO best practices, keyword integration, and on-page optimisation.
• Positive and enthusiastic with a can-do attitude.
• Proficient with Microsoft Office suite or related software.
• Direct experience working within the manufacturing, engineering, or industrial components sectors (Desirable).
• Experience with CMS platforms (Desirable).

Responsibilities

• Lead the research, technical copywriting, and creation of unique content for expert guides, technical whitepapers, and case studies.
• Conduct structured interviews with internal technical departments, engineers, and sales teams to extract detailed insights regarding manufacturing processes and product applications.
• Interpret and analyse technical data sheets, component specifications, and manufacturing data to ensure absolute accuracy in all digital assets.
• Support the implementation of the SEO content strategy by seamlessly integrating keyword research into highly technical, user-friendly copy to improve search rankings and organic traffic.
• Collaborate closely with internal stakeholders, including Product Management, Product Information, and Commercial teams, to align digital content strategies and ensure consistent messaging across industrial segments.
• Ensure all written deliverables align with internal quality benchmarks, brand voice guidelines, and SEO best practices.
• Support the content marketing team to build strong contextual relationships between ecommerce product pages and high-valued technical content.
• Research and keep up to date with industrial audience preferences, manufacturing trends, and technical sector developments.

Skills

Copywriting

Technical writing

Interviewing

SEO knowledge

Communication

Detail-oriented

MS Office

Manufacturing knowledge

Education

English/Journ/Marketing/Engineering degree

Tools

CMS platforms

Job description

Essentra plc is seeking a Technical Copywriter to join the global Digital team in Kidlington, in a hybrid role (2–3 days onsite). You will interview engineering and sales teams to extract detailed technical data and translate it into high‑quality B2B content such as expert guides, whitepapers and case studies, optimized for SEO.

Collaborating with Product Management, Product Information and Commercial teams, you will ensure accuracy, brand voice and consistency across industrial content to boost