Individual Giving Manager

RABI; Oxford; On-site; GBP 40,000 - 52,000; Full time

Benefits offered by this job

28 days annual leave

Nest pension enrollment

Life assurance from day one

Employee assistance programme

Job summary

RABI in Oxford is seeking an Individual Giving Manager to develop, manage and deliver the charity’s IG programmes across channels, driving donor acquisition, retention and stewardship.

The role requires creating compelling fundraising propositions, leading multi-channel appeals, and coordinating with internal teams and external agencies, while supporting the IG Coordinator and aiming for £10m fundraising income goals.

Qualifications

• Demonstrable experience in a similar Individual Giving/fundraising role in the voluntary sector.

Responsibilities

• Oversee day-to-day management of all IG programmes, appeals and campaigns.
• Develop and deliver creative, donor-led fundraising appeals across channels.
• Lead end-to-end delivery of appeals from concept to evaluation within budget and timelines.
• Manage relationships with external agencies and suppliers to maximise impact.
• Collaborate with teams to develop innovative messaging and content across channels.
• Line-manage the Individual Giving Coordinator with focus on objectives and development.
• Develop new IG initiatives including GDPR-compliant lead generation and donor acquisition.
• Implement excellent donor care and stewardship processes across donor segments.
• Plan and deliver donor journeys to increase engagement and retention.
• Test, monitor and evaluate campaigns to inform future activity.

Skills

Donor management

Multi-channel campaigns

Copywriting

Project management

Stakeholder engagement

Digital fundraising

Analytics & reporting

Budgeting

Line management

Tools

CRM systems

Job description

Shaw House, Oxford (2 days a week in the office)

Individual Giving Manager

RABI is the farmers charity.

RABI supports farming people across England, Wales and NI with expert, one-to-one practical, financial and emotional help, all year round. From confidential advice and mental health support to direct financial assistance, their tailored services respond to the unique challenges of farming life.

At the heart of RABI’s mission is a commitment to strengthening resilience; helping farming people feel valued, supported and better equipped to navigate uncertainty and change. RABI is working to close the farming wellbeing gap and build a future where farming people can thrive.

Over the past 25 years alone, RABI has delivered more than £250 million in direct financial support to farming people, whilst the charity’s professional counselling service has provided 11,500 free sessions to farming people since 2022. RABI’s wrap-around support services continue to evolve, reaching more people year on year.

RABI is on a journey to help shape a future farmers deserve.

ROLE OVERVIEW:

This role will be responsible for developing, managing and delivering RABI’s Individual Giving (IG) programmes across a variety of activities that support donor acquisition, retention, cultivation and stewardship, whilst delivering excellent, engaging and supporter-focused journeys and communications.

The successful candidate will be a creative, dynamic and a proactive fundraiser with the ability to develop compelling fundraising propositions and appeals that inspire supporters to take action. They will lead the development and delivery of multi-channel appeals and campaigns, working collaboratively with internal teams and managing external agencies and suppliers to maximise the effectiveness and impact of fundraising activity.

The role will also provide day-to-day management, direction and support to an Individual Giving Coordinator, ensuring effective planning, delivery and development of the IG programme.

Our Individual Giving programme incorporates one-off donations, regular giving, digital fundraising, appeals and in-memory giving. RABI has plans for significant financial growth over the next five years, with a projected fundraising income target of £10 million.

Key Responsibilities:

• Oversee the day-to-day management and development of all Individual Giving programmes, appeals and campaigns in line with the overall fundraising strategy, targets and objectives.
• Develop, plan and deliver creative and compelling fundraising appeals and campaigns, ensuring they are supporter-led, emotionally engaging and effective in generating income from both existing and potential new supporters.
• Lead the end-to-end delivery of appeals, from concept and creative development through to implementation, monitoring and evaluation, ensuring activity is delivered to agreed timescales, budgets and income targets.
• Develop and manage relationships with external agencies, creative partners and suppliers, providing clear briefs, direction and feedback to ensure high-quality and effective outputs that support RABI’s fundraising objectives.
• Work collaboratively with agencies to develop innovative and engaging creative concepts, messaging and content across a range of channels, ensuring a consistent supporter experience and strong fundraising proposition.
• Line manage and provide day-to-day direction, support and development to the Individual Giving Coordinator, ensuring effective prioritisation, delivery and achievement of agreed objectives.
• Develop and implement new Individual Giving initiatives, including supporting GDPR-compliant lead generation and supporter acquisition projects.
• Implement and continually develop excellent supporter care and stewardship processes, ensuring all donors are appropriately thanked, recognised and engaged.
• Plan and deliver activities that identify, cultivate and retain donors through regular communications, meaningful updates and targeted stewardship, increasing engagement and conversion across supporter segments.
• Create, plan and implement multi-channel, supporter-centric campaigns to drive engagement, acquisition and income from new and existing supporters.
• Develop creative and innovative approaches to Individual Giving, identifying new opportunities, channels and propositions to grow income and supporter engagement.
• Test, monitor and evaluate appeals and campaigns, using performance data, insight and supporter feedback to inform future activity and continually improve results.
• Lead on the implementation and development of new Individual Giving programmes, including raffles, lotteries and other appropriate fundraising products.
• Strategically manage donor relationships, including identifying and maintaining a portfolio of High-Net-Worth Individuals for cultivation and developing opportunities for long-term engagement and future legacy giving.
• Utilise the CRM and other fundraising platforms effectively for data maintenance, insight, segmentation and reporting, applying key learnings to deliver timely, targeted and engaging communications.
• Work collaboratively with Finance to manage and process Gift Aid claims and ensure income is accurately recorded and maximised.
• Ensure all Individual Giving and fundraising activity complies with relevant legal and regulatory requirements, including GDPR and the CIOF Code of Fundraising Practice.
• Build strong working relationships across the organisation, collaborating with colleagues to ensure fundraising appeals and campaigns effectively communicate RABI’s impact and the difference supporters make to the farming community.
• Actively participate in the staff appraisal scheme and be committed to personal and professional development in line with RABI’s aims and objectives.
• Perform any other reasonable tasks as required by the Charity.

PERSON SPECIFICATION:

• Demonstrable experience within a similar Individual Giving or fundraising role in the voluntary sector, with a proven track record in Individual Giving and donor management.
• Proven track record of delivering and achieving income and/or response targets from unrestricted donations and Individual Giving activity.
• Experience of developing and delivering donor recruitment, retention, cultivation and stewardship projects from initiation through to completion.
• Experience of planning, delivering and managing Individual Giving programmes, with the ability to create and tailor engaging, emotive and compelling fundraising copy for a range of audiences and channels.
• Proven experience of developing and delivering successful fundraising appeals and campaigns, ideally across multiple channels.
• Experience of managing external agencies, suppliers or creative partners, including briefing, managing relationships, providing feedback and ensuring delivery against agreed objectives, budgets and timescales.
• Experience of line management or providing effective day-to-day management, support and development to colleagues.
• Strong creative skills, with the ability to develop innovative fundraising ideas and translate them into compelling supporter propositions and campaigns.
• Knowledge and understanding of targeting, segmentation, response analysis and supporter journeys.
• Understanding of testing, validation and the use of data and insight to evaluate campaigns and inform future fundraising activity.
• Understanding of data protection, fundraising regulations, compliance and best practice.
• Highly organised and self-motivated, with a positive, creative and dynamic approach to work and the ability to manage multiple projects and competing priorities.
• Excellent project management skills, with the ability to plan and deliver activity from concept through to completion.
• Strong communicator with excellent interpersonal skills, including face-to-face, telephone, written and remote communication, alongside strong digital and IT skills.
• Experience of using CRM systems and Microsoft planning tools effectively.
• Understanding of payment and fundraising platforms, including Enthuse and JustGiving.
• Strategic thinker with a passion for fundraising and supporting the farming community.
• Empathy with the goals, values and objectives of RABI.
• Experience of working with creative, digital, media or fundraising agencies.
• Experience of delivering integrated or multi-channel fundraising appeals.
• Experience of working within the agricultural or rural charitable sector.
• Wider knowledge of or interest in the agricultural sector.
• A full UK driving licence.

This role profile is not exhaustive and is subject to review in conjunction with the postholder, as per future developments at RABI.

Early applications are encouraged for this position as shortlisting and interviews will take place on a rolling basis. We reserve the right to close this advertisement early if we receive a suitable application prior to the deadline.

BENEFITS:

• 28 days annual leave plus bank holidays (based on full-time working).
• Enrolment to Nest on commencement of employment and then the opportunity to join RABI’s group pension scheme with Standard Life where RABI make contributions equivalent to 10% of your basic salary, provided you make a personal contribution of 5% (subject to successful completion of probation).
• Life assurance from day one.
• Access to our Employee Assistance Programme.
• Support with personal and professional development.

RABI is proud to be an equal opportunity employer. It aims to ensure that all employment practices secure equality of opportunity and that no prospective or current employee receives less than favourable treatment at RABI because of their sex, sexual orientation, age, race, religion, belief, ethnic origin, disability, marital, or for any other reason which cannot be shown to be justifiable. Our recruitment process is designed to ensure that individuals are selected based solely on their relevant skills, experience, qualifications and abilities .

Shaw House, Oxford (2 days a week in the office)