Individual Giving Lead - Acquisition

Crisis; Greater London; Hybrid; GBP 85,000 - 110,000; Full time

Benefits offered by this job

Pension 8.5%

Flexible working

Wellbeing leave

Travel season ticket loan

Cycle to work

Job summary

Crisis is seeking a senior leader in Individual Giving to shape and deliver multi-channel donor acquisition activity, managing significant media budgets and agency partnerships. You will be responsible for an annual fundraising portfolio delivering over £11.5m, and guide acquisition strategy across multiple products to grow regular giving and lifetime value.

You’ll lead a small team, collaborate across departments, and influence investment decisions to strengthen sustainable income streams and

Qualifications

• Extensive experience leading large-scale, multi-channel donor acquisition programs.
• Experience managing significant media budgets and agency partnerships.
• Strong analytical and data interpretation skills for forecasting and performance optimization.
• Proven track record of growth and ROI in donor acquisition and lifetime value.

Responsibilities

• Shape and deliver multi-channel acquisition activity across products and channels.
• Lead a small team and influence investment, prioritisation and performance.
• Collaborate across departments to deliver ambitious income targets and sustainable streams.
• Oversee annual portfolio budget and ensure campaigns align with long-term strategy.

Skills

Donor acquisition

Campaign management

Budget management

Team leadership

Stakeholder management

Data analytics

Tools

CRM platforms

Budget forecasting tools

Job description

Crisis is the national charity for people experiencing homelessness. We have embarked on our 10-year strategy for ending homelessness. We know it is not inevitable. We know together we can end it.

Location: Based in our London office, E1, with the requirement to travel as needed. Approx. one day a week in London but we are open to a range of flexible working options in line with Crisis’ Hybrid-Working Policy.

Here at Crisis, we’ve launched a new brand, marketing and fundraising strategy which centres around four growth areas we’ve named the ‘Fab Four’: regular giving, mid-value, high-value and legacy. Three of these areas sit within the Individual Giving team so it’s an exciting time to join the organisation, to be bold, make a real impact and embed this new approach and strategy.

We’re looking someone with a strategic mindset someone who can really shape and grow our current acquisition programme and lead the team to create a high-performing plan to grow our community of supporters and build a sustainable income pipeline. We are looking for someone who is energised by growth, has creative ambition, strong leadership skills, an analytical brain and is passionate about being part of an organisation who will end homelessness.

About The Role

As a senior leader in Individual Giving, you’ll shape and deliver multi-channel acquisition activity, managing significant media budgets and agency partnerships to recruit new supporters at scale. You'll be responsible for an annual fundraising portfolio budget delivering over £11.5m income. You will be accountable for developing and delivering acquisition strategy across multiple products and channels, ensuring investment decisions support organisational income objectives and long-term supporter growth, with a focus on regular giving growth. Our acquisition programme currently consists of DRTV, Digital, Door Drop, Inserts, Face to Face fundraising, lead generation and innovating new products and offers.

Our brilliant Christmas appeal is a key moment in the year, and you’ll use it as a springboard to attract new donors and bring them into the wider organisation. With a clear focus on lifetime value, you’ll attract the right audiences through integrated, through-the-line campaigns, ensuring acquisition activity works seamlessly alongside brand and campaigning activity to deliver cost-effective growth and a supporter-centred journey from awareness to action.

You’ll lead a small, high-performing team and provide leadership across acquisition planning, influencing investment, prioritisation and performance decisions across the wider Individual Giving portfolio. You’ll also work collaboratively across departments to ensure we deliver ambitious income targets while also strengthening sustainable income streams such as regular giving, legacy, and repeat giving. This role is crucial in building a balanced, future-focused fundraising portfolio that supports our ten-year strategy and helps end homelessness for good.

This role has significant influence over organisational income growth through responsibility for acquisition strategy, investment decisions and supplier partnerships. As a senior leader you’ll work flexibly across the Individual Giving portfolio — supporting both your own campaigns and the wider team’s objectives. You’ll help allocate resource across acquisition and development as priorities shift, ensuring our collective efforts drive sustainable income growth and long-term supporter value.

You have collective responsibility with your lead peers in the expansion of year-round campaigns, Regular Giving and Legacy expressions of interest. These are our team goals, in which we all play our part.

About You

• A commitment to ending homelessness and to Crisis’ values of being bold, impactful, collaborative and equitable.
• Extensive experience leading large-scale, multi-channel donor acquisition or direct marketing programmes, with a focus on sustainable income growth and supporter lifetime value.
• Experience leading, supporting and coaching a team through busy periods and change while maintaining performance, wellbeing and development.
• Strong understanding of supporter journeys, relationship marketing and how acquisition contributes to long-term engagement, retention and value.
• Experience in the strategic planning and transformation delivery of large-scale, multi-channel donor acquisition programmes.
• Strong analytical and data interpretation skills, with experience using CRM and insight to inform strategy, forecasting and performance optimisation.
• A track record of delivering growth, strong ROI and continuous improvement across acquisition campaigns, propositions and programmes.
• Experience managing external agencies and suppliers, building effective partnerships and delivering value through commercial and performance management.
• Experience managing significant income and expenditure budgets, including planning, forecasting and investment decisions.

Please see the full Job Pack linked below, for a full list of requirements for this role. We realise that long lists of criteria can be daunting, and you may not want to apply for a role unless you feel 100% qualified. However, if you feel you have relevant examples to answer the screening questions, we encourage you to apply.

We believe diversity is a strength, and our aim is to make sure that Crisis truly reflects the communities we serve. We are actively working towards our organisation being a place where everyone can thrive and make their best contribution to our mission of ending homelessness for good. We know that the more perspectives, voices, and experiences we can bring to this work, the better. We particularly welcome applications from people who have lived experience of homelessness, and people from all marginalised groups, communities, and backgrounds.

Working at Crisis

Our values, Bold, Impactful, Collaborative and Equitable, are at the heart of everything we do as we continue in our mission to end homelessness.

Our staff, members and volunteers are vital to getting the right government policies in place, providing breakthrough services, and building a supportive community. We’ll lead by example to nurture a positive and ambitious workplace guided by ending homelessness.

Benefits

• A competitive salary. Please note our salaries are fixed to counter inequity and we do not negotiate at offer stage.
• Interest free loans for travel season ticket, cycle to work, and deposit to secure a tenancy.
• Pension scheme with an employer contribution of 8.5%
• 28 days’ annual leave (pro rata) which increases with service to 31 days and the option to purchase up to 10 additional days leave.
• Enhanced maternity, paternity, shared parental, and adoption pay.
• Flexible working around the core hours 10am-4pm
• Wellbeing Leave to be used flexibly
• And more! (Full list of benefits available on website)

Alongside our excellent staff benefits, we will support your ongoing development to build your skills, experience, and career.

When you join us, you will have the opportunity to join our staff diversity networks, which aim to champion issues across the organisation, enable staff to be their authentic and best selves and contribute to making Crisis a truly diverse organisation.

Closing date

Thursday 19th November 2026 at 23:59

Interview date and location

First round on 30th Nov or 1st Dec 2026 via Microsoft Teams (online)

AI in Job Applications

We understand some candidates use AI tools when applying. Whilst we welcome the use of technology to support clear communication and structure, we want to learn more about you, so please ensure that your application reflects your own skills, knowledge and experiences.

Accessibility

We want our recruitment process to be as accessible as possible. If you need us to make an adjustment or provide additional support as you apply for a role, please email [e-mail] and our Talent Acquisition team will contact you to discuss how we can help.

For more information about our work please visit

https://www.crisis.org.uk/about-us/

To See Our Work In Action Please Visit

youtube.com/user/crisishomelessness

https://x.com/crisis_uk

www.facebook.com/crisis.homeless

Registered Charity Numbers: E&W1082947, SC040094