In-Store CRM Lead — Data-Driven Luxury Growth

PRADA; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

PRADA seeks an In Store CRM Manager on Sloane Street to consolidate customer data and empower the store team with insights for targeted clienteling. You will support managers in CRM projects at the store level and ensure data quality across systems.

The role emphasizes training the sales team, analysing CRM KPIs, and aligning CRM actions with the event calendar and local marketing. Fluency in English is required, with a focus on luxury customer service.

Qualifications

• Proven experience in CRM, with KPI insights.
• Strong English communication skills.
• Excellent Excel and data analysis abilities.
• Ability to train and coach store teams.
• Customer-centric mindset with luxury retail knowledge.

Responsibilities

• Ensure accurate customer data input and validation in the system.
• Review SA performance and CRM KPI outcomes for strategy.
• Launch and monitor new in-store CRM features.
• Communicate with local Retail team and generate reports.
• Manage customer lists and support local marketing activities.
• Assist in setting up CRM action plans around events.

Skills

CRM

Data analysis

Excel

Communication

English

Tools

Microsoft Office

Job description

PRADA seeks an In Store CRM Manager on Sloane Street to consolidate customer data and empower the store team with insights for targeted clienteling. You will support managers in CRM projects at the store level and ensure data quality across systems.

The role emphasizes training the sales team, analysing CRM KPIs, and aligning CRM actions with the event calendar and local marketing. Fluency in English is required, with a focus on luxury customer service.