In-Store CRM Lead — Data-Driven Luxury Brand

BoF Careers; Greater London; On-site; GBP 45,000 - 75,000; Full time

Job summary

Prada Group in London invites an In Store CRM Manager to consolidate customer data, support store teams with CRM projects, and drive loyalty across the network. Experience with data analysis and reporting will help tailor actions to market trends.

You will ensure data accuracy, monitor CRM KPIs, train staff, and collaborate with local teams to deliver targeted campaigns and gather store feedback to improve customer satisfaction. Fluency in English and retail-hour flexibility are required.

Qualifications

• Proven CRM experience with KPI understanding.
• Solid knowledge of luxury goods and products.
• Proficient with Microsoft Excel and MS Office.
• Excellent communication and interpersonal skills.
• Fluency in English.
• Flexible to retail hours and collaborative mindset.

Responsibilities

• Ensure customer data accuracy inputted by store team and validate data in the system.
• Review and analyze performance including CRM KPIs and related results; provide store overview and strategy.
• Launch and monitor new CRM system/functions in store.
• Communicate with local Retail team and assist in CRM actions.
• System/function enhancement and report generation for store use.
• Manage customer lists and support local marketing activities.
• Assist in setting up in-store CRM action plans around events and business needs.
• Conduct regular CRM training with sales teams.
• Support VOCE project activities with store feedback collection and follow-up actions.

Skills

CRM

KPI understanding

Data analysis

Teamwork

Communication skills

Interpersonal skills

Fluency in English

Training and coaching

Customer-centric

In-store service orientation

Tools

Excel

Microsoft Office

Job description

Prada Group in London invites an In Store CRM Manager to consolidate customer data, support store teams with CRM projects, and drive loyalty across the network. Experience with data analysis and reporting will help tailor actions to market trends.

You will ensure data accuracy, monitor CRM KPIs, train staff, and collaborate with local teams to deliver targeted campaigns and gather store feedback to improve customer satisfaction. Fluency in English and retail-hour flexibility are required.