In-House Paid Media Lead: Google & Meta Expert

Pratap Partnership Ltd; Rotherham; On-site; GBP 35,000 - 38,000; Full time

Job summary

Pratap Partnership Ltd in the United Kingdom is seeking a hands-on Paid Media Executive to take ownership of paid marketing campaigns as the business brings activity in-house. This full-time, office-based role focuses on developing, launching and optimising Google Ads and Meta Ads across multiple revenue streams.

You will own conversion tracking (GTM, GA4, Meta Pixel, Conversions API), manage Merchant Centre and Shopping, analyse performance and drive improvements.

Responsibilities

• Manage and optimise Google Ads and Meta Ads, including campaign development, testing, audiences, budgets and performance.
• Own conversion tracking and measurement, including GTM, GA4, Meta Pixel and Meta Conversions API.
• Manage Google Merchant Centre, Shopping and Performance Max, alongside Meta catalogue advertising.
• Analyse campaign performance across leads, sales, conversion, ROI and cost efficiency, using the data to drive improvements.
• Work with the CRM specialist to understand lead quality and conversion through to sale.
• Lead the transition of paid activity from agency to in‑house, taking ownership of existing accounts and campaigns.
• Work with the wider marketing team on creative, content, landing pages and conversion activity.

Skills

Paid media strategy

Campaign optimization

Analytical skills

Ownership

Campaign performance tracking

Tools

Google Ads

Meta Ads

GTM

GA4

Meta Pixel

Conversions API

Google Merchant Centre

Google Shopping

Performance Max

CRM systems

Job description

Pratap Partnership Ltd in the United Kingdom is seeking a hands-on Paid Media Executive to take ownership of paid marketing campaigns as the business brings activity in-house. This full-time, office-based role focuses on developing, launching and optimising Google Ads and Meta Ads across multiple revenue streams.

You will own conversion tracking (GTM, GA4, Meta Pixel, Conversions API), manage Merchant Centre and Shopping, analyse performance and drive improvements.