Paid Media Lead (Meta & Google) — Growth & ROI Focus

The Creative Composite; Manchester; Hybrid; GBP 32,000 - 43,000; Full time

Benefits offered by this job

Equity shares

Bonus opportunities

Office near Manchester city centre

Hybrid working (4 days in-office + Fri

Job summary

The Creative Composite is seeking a driven paid media specialist to own strategy, performance and growth of Meta Ads and Google Ads for dental clients in the UK. You will connect ads, creative, landing pages, messaging, targeting and conversion data to deliver high-quality leads and measurable ROI.

As a hands-on role, you will manage budgets, tests and scaling opportunities while continuously improving targeting, creative and conversion rates.

Qualifications

• Proven hands-on experience managing multiple Meta Ads and Google Ads at a time.
• Experience developing and executing paid media strategies.
• Experience managing multiple client accounts, ideally within an agency.
• Strong understanding of ROAS, ROI, CPL, CPA, CTR, CPC and conversion rates.
• Experience with campaign testing, optimisation and scaling.
• Understanding of landing pages, conversion funnels and tracking.
• Experience working with reporting and analytics tools.
• Desirable: Experience with GA4, Google Tag Manager, Meta Ads Manager, or working within healthcare/dental marketing.

Responsibilities

• Own paid media strategy across Meta and Google.
• Build, launch, manage and optimise campaigns.
• Decide what to test and why.
• Manage budgets and identify scaling opportunities.
• Analyse performance and understand the “why” behind the numbers.
• Improve targeting, creative, messaging and conversion rates.
• Work with Creative and Client Delivery to align campaigns.
• Use sales feedback to improve lead quality.
• Turn campaign data into clear actions and recommendations.
• Develop repeatable processes and strategies across client accounts.
• Report and deliver.

Skills

Paid media

Meta Ads

Google Ads

Campaign management

Budget management

Performance analysis

Lead quality focus

Tools

GA4

Google Tag Manager

Meta Ads Manager

Job description

The Creative Composite is seeking a driven paid media specialist to own strategy, performance and growth of Meta Ads and Google Ads for dental clients in the UK. You will connect ads, creative, landing pages, messaging, targeting and conversion data to deliver high-quality leads and measurable ROI.

As a hands-on role, you will manage budgets, tests and scaling opportunities while continuously improving targeting, creative and conversion rates.