In-House Creative Duo: Art Director + Copywriter

BT Group; Greater London; On-site; GBP 55,000 - 90,000; Full time

Benefits offered by this job

10% annual bonus

Private GP 24/7 for you and family

Market-leading pension scheme

Job summary

BT Group is building a brand-new in-house creative team, The Exchange, in London. We’re seeking an experienced Creative Team (Art Director + Copywriter) to develop bold, strategically grounded work for some of the UK’s leading consumer brands.

You’ll partner with leadership, strategists, social teams, designers and stakeholders to craft distinctive ideas that connect with millions of consumers across channels.

Qualifications

• Strong experience as a creative professional within a leading advertising agency, creative studio or in-house agency environment.
• A standout portfolio that demonstrates exceptional conceptual thinking and the ability to develop big campaign ideas from insight through to execution.
• Demonstrated success working within a creative partnership with proven experience creating integrated campaigns across TV, press, social, CRM/direct marketing, digital and customer experience channels.

Responsibilities

• Develop original creative concepts that solve business and customer challenges in compelling, unexpected ways.
• Create integrated campaign ideas that work seamlessly across social, digital, CRM, TV, radio, print, outdoor and emerging channels.
• Build creative territories that can scale across multiple touchpoints without losing their impact.
• Collaborate closely with strategists, designers, digital specialists and production partners to bring ideas to life.
• Challenge briefs constructively to ensure creative work is built on strong insight and clear strategic thinking.
• Present and sell creative ideas confidently to stakeholders, building understanding and alignment around the concept.
• Produce work that is distinctive, on-brand and effective across every customer touchpoint.
• Maintain exceptional standards of craft across both words and visuals, ensuring quality from concept through to final delivery.
• Direct and collaborate with production partners, photographers, filmmakers and specialist creatives to achieve outstanding creative outcomes.
• Bring cultural insight, creative curiosity and new thinking into every project, helping shape the future of the in-house creative function.
• Contribute beyond your own briefs, helping elevate the quality of ideas across the wider creative team.
• Help build the reputation of the creative team through impactful work that delivers commercial and brand outcome

Skills

Creative collaboration

Portfolio excellence

Integrated campaigns

Job description

BT Group is building a brand-new in-house creative team, The Exchange, in London. We’re seeking an experienced Creative Team (Art Director + Copywriter) to develop bold, strategically grounded work for some of the UK’s leading consumer brands.

You’ll partner with leadership, strategists, social teams, designers and stakeholders to craft distinctive ideas that connect with millions of consumers across channels.