Impact-Driven Marketing & Creative Lead

Hft; United Kingdom; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Hft is seeking a Marketing and Creative Lead to deliver engaging, data-informed campaigns across paid and owned channels. You’ll work with Fundraising and External Communications to tell our story, attract supporters and grow impact.

You’ll own creative ideas, test what works, and optimise content for accessibility, inclusivity and brand consistency across websites, social, email and campaigns. This is a national hybrid role with travel to services.

Qualifications

• Developing and delivering integrated digital marketing campaigns.
• Managing social media channels and developing effective social media strategies.
• Creating engaging digital content, including video, graphics and photography.
• Writing and editing compelling content for different audiences and digital channels.
• Email marketing, audience segmentation and supporter journeys.
• Website management, SEO and digital user experience.
• Planning and optimising paid digital campaigns, including paid social, PPC and Google Ads.
• Using creative tools to produce high-quality marketing materials.
• Using audience insight, CRM data and campaign performance to inform decision-making.

Responsibilities

• Developing and delivering creative, evidence-led integrated marketing campaigns across paid and owned channels.
• Leading key campaign moments and creating content across websites, social media, email and other digital channels.
• Developing assets using Canva and ensuring activity is accessible and on-brand.
• Maintaining and applying brand guidelines and tone of voice.
• Creating content that brings our work to life and showcases impact.
• Planning, creating and managing engaging digital content across channels.
• Developing audience-led email campaigns, newsletters and automated communications.
• Using CRM insight and data to personalise communications.
• Planning, managing and optimising paid social, PPC and Google Ads campaigns.
• Monitoring campaign performance and budgets to improve results.

Skills

Digital marketing

Social media management

Video & graphics

Content writing

Email marketing

Website management

SEO

Paid campaigns

Canva

CRM data

Audience insights

Tools

Canva

Job description

Hft is seeking a Marketing and Creative Lead to deliver engaging, data-informed campaigns across paid and owned channels. You’ll work with Fundraising and External Communications to tell our story, attract supporters and grow impact.

You’ll own creative ideas, test what works, and optimise content for accessibility, inclusivity and brand consistency across websites, social, email and campaigns. This is a national hybrid role with travel to services.