iGaming CRM Lifecycle Strategist

Legend Corp; United Kingdom; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Legend Corp is seeking a CRM Lifecycle Specialist for a 12-month fixed-term contract in the UK. The successful candidate will drive CRM strategies and build automated customer journeys to enhance player engagement across Casino and Sportsbook products.

This role involves collaborating with Product, Marketing, and Compliance teams, using data to craft personalized experiences, and implementing A/B testing for continual improvement. Ideal candidates will have experience in the iGaming sector and familiarity with CRM platforms like Optimove and Iterable.

Qualifications

• Proven CRM or lifecycle marketing experience within the iGaming industry.
• Hands-on experience building campaigns using various CRM platforms.
• Strong analytical skills with ability to interpret campaign data.

Responsibilities

• Execute and evolve CRM strategy across the group.
• Design and optimise automated customer journeys.
• Deliver personalised, data-driven CRM campaigns.

Skills

CRM or lifecycle marketing experience

Understanding of Sportsbook and Casino products

Analytical skills

Experience with CRM technologies

Collaborative working approach

Tools

Optimove

Iterable

Xtremepush

Smartico

Job description

Legend Corp is seeking a CRM Lifecycle Specialist for a 12-month fixed-term contract in the UK. The successful candidate will drive CRM strategies and build automated customer journeys to enhance player engagement across Casino and Sportsbook products.

This role involves collaborating with Product, Marketing, and Compliance teams, using data to craft personalized experiences, and implementing A/B testing for continual improvement. Ideal candidates will have experience in the iGaming sector and familiarity with CRM platforms like Optimove and Iterable.