Hybrid SEO Marketing Specialist: Content & Conversions

Self Money Care; Stockport; Hybrid; GBP 26,000 - 32,000; Full time

Job summary

Self Money Care in Stockport is seeking an SEO Marketing Executive to support the SEO Manager. The role blends content optimisation, analytics and conversion improvement to attract audiences and generate qualified demand.

You will plan and optimise content, implement on-page SEO and support technical website improvements while collaborating across marketing, content and web teams. The position is hybrid and England-based.

Qualifications

• Around two years’ experience in SEO, digital marketing or a related role.

Responsibilities

• Deliver allocated elements of the marketing plan and report on their effectiveness.
• Support SEO, AEO and paid search activity to attract relevant audiences and generate quality leads.
• Research target audiences, ICPs, competitors and search intent to identify content and demand opportunities.
• Plan, write and optimise website content, including copy, headings, metadata, internal links and calls to action.
• Produce SEO content briefs with clear audience, keyword and structural recommendations.
• Review and improve content based on organic visibility, engagement and conversion performance.
• Implement on-page SEO and support technical improvements, including redirects, broken links, indexing, sitemaps and structured data.
• Complete SEO quality checks for website updates, launches and migrations.
• Support conversion optimisation across key website journeys, landing pages, calls to action and forms.
• Analyse which pages, topics and search terms generate relevant traffic, enquiries and qualified leads.
• Monitor SEO and website performance, translating data into clear insights and recommended actions.
• Support ethical link-building and digital PR activity.
• Maintain marketing systems and tools in line with agreed processes.
• Work with agencies and internal stakeholders to deliver agreed activity and business objectives.
• Keep up to date with developments in SEO, AEO, generative search and LLM-led discovery.

Skills

SEO

Digital marketing

Analytics

Power BI

GA4

GTM

Screaming Frog

WordPress

Content writing

Education

Marketing qualification

Tools

Moz

Semrush

Google Analytics 4

Google Search Console

Google Tag Manager

Screaming Frog

Power BI

Job description

Self Money Care in Stockport is seeking an SEO Marketing Executive to support the SEO Manager. The role blends content optimisation, analytics and conversion improvement to attract audiences and generate qualified demand.

You will plan and optimise content, implement on-page SEO and support technical website improvements while collaborating across marketing, content and web teams. The position is hybrid and England-based.