Hybrid Paid Social Manager | Growth & ROI Focus

The Very Group; Liverpool; Hybrid; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Flexible, hybrid working model

£1,000 flexible benefits allowance

30 days holiday + bank holidays

LinkedIn learning access

Bonus potential

Up to 25% discount on Very.co.uk

Matched pension up to 6%

Job summary

The Very Group is expanding its Digital Marketing Team to maximise profitable customer acquisition and sales growth through paid social channels. We are hiring a Digital Marketing Manager responsible for ownership of campaigns across Meta, Pinterest, TikTok and YouTube, plus day-to-day management of media spend and new customer generation.

Key responsibilities include leading campaigns, budgeting, stakeholder engagement, data translation for reports, and opportunities to test and learn to

Qualifications

• 3-5 years marketing experience with strong understanding of paid social ecosystems.
• Hands-on experience managing Paid Social campaigns.
• Experience of managing and developing a direct report.
• Experience of direct response activity utilizing feeds and branding activity.
• Analytical skills and good level of Excel knowledge.
• Understanding of digital marketing measurement tools – GA4, MMM, MTA.
• Excellent communication and organisational skills.
• Proactive and enthusiastic.
• Ability to work under pressure to tight deadlines.
• High attention to detail (proofreading, spelling, grammar).

Responsibilities

• Campaign leadership – plan, execute and optimise campaigns on Meta, Pinterest, TikTok and YouTube.
• Budgeting optimisation – oversee and allocate paid social budgets across platforms and campaigns.
• Stakeholder management – be the main point of contact for paid social and collaborate with internal teams and external partners.
• Translate and explain platform data to report performance to diverse stakeholders.
• Identify test and learn opportunities to improve performance and paid social strategy.
• Line management – report to Digital Marketing Lead and support Executives.
• Stay up-to-date with industry trends and platform changes.

Skills

Paid social expertise

Campaign management

Leadership

Analytical skills

Excel

Communication

Organisation

Proactive attitude

Attention to detail

Pressure management

Tools

GA4

MMM

MTA

Job description

The Very Group is expanding its Digital Marketing Team to maximise profitable customer acquisition and sales growth through paid social channels. We are hiring a Digital Marketing Manager responsible for ownership of campaigns across Meta, Pinterest, TikTok and YouTube, plus day-to-day management of media spend and new customer generation.

Key responsibilities include leading campaigns, budgeting, stakeholder engagement, data translation for reports, and opportunities to test and learn to