Hybrid Paid Social Growth Lead

China-Britain Business Council; Nuneaton; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

33 days holidays incl. BHs

Private medical insurance

Annual health testing kit

Employee Assistance Programme

Cycle to Work

Job summary

Holland & Barrett is seeking a Paid Social Manager to own our paid social across the full funnel, turning priorities into audience strategies, creative briefs and media plans. You will optimise spend using performance data and lead day-to-day execution with cross-functional teams to drive sustainable customer growth.

The role requires strong analytical skills, experience managing large budgets, and a commercial mindset to balance awareness, consideration and conversion objectives.

Qualifications

• Experience planning and managing paid social across the full funnel.
• Strong commercial mindset with experience managing significant channel investment.
• Ability to translate objectives into audience strategies, creative and media plans.
• Strong analytical skills using performance data to optimise spend.

Responsibilities

• Set paid social strategy across prospecting, consideration, conversion and retargeting.
• Translate priorities into clear audience plans, briefs and media plans.
• Manage channel investment within budget, optimising spend.
• Lead testing across creative, audiences, formats and landing experiences.
• Use revenue, CAC, ROAS and contribution to guide investment decisions.
• Align activity with commercial priorities and share performance insight.
• Direct specialist execution and reporting to ensure the plan is delivered.

Skills

Paid social planning

Full funnel

Performance analysis

Budget management

Cross-functional

Creative testing

Audience strategy

Channel optimization

Measurement & ROI

Job description

Holland & Barrett is seeking a Paid Social Manager to own our paid social across the full funnel, turning priorities into audience strategies, creative briefs and media plans. You will optimise spend using performance data and lead day-to-day execution with cross-functional teams to drive sustainable customer growth.

The role requires strong analytical skills, experience managing large budgets, and a commercial mindset to balance awareness, consideration and conversion objectives.