Hybrid Paid Media Strategist - ROI Focus

Central Employment Agency (North East) Ltd.; Tees Valley; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Flexible hours

Friday work-from-home

Job summary

Central Employment Agency (North East) Ltd. is seeking a Paid Media Specialist to plan and execute campaigns across Google, Microsoft and Meta from their Middlesbrough office. The role emphasizes ROI through data-led decisions, clear reporting, and innovative paid ad solutions.

You will collaborate with the wider marketing team, liaise with clients, and oversee juniors, with a Friday fixed work-from-home day to support work-life balance. On-site with flexible hours.

Qualifications

• Minimum 3 years agency experience.
• Strong commercial experience with paid media channels (Google, Microsoft, Meta).
• Excellent communication skills.
• Ability to demonstrate value and ROI to clients.
• Knowledge of GA, GTM, GA4 and related tools.
• Willingness to learn other areas of the marketing mix.

Responsibilities

• Audit Paid Ad Accounts (Google, Microsoft, Meta).
• Collaborate with wider marketing team and content/SEO.
• Liaise with clients and developers to implement recommendations.
• Build and maintain client relationships.
• Create and execute paid strategies to improve online presence.
• Conduct detailed keyword research.
• Review performance metrics and reporting.
• Prepare paid ad proposals for potential clients.
• Identify gaps in paid search strategies.
• Set up feeds and tracking codes.
• Oversee junior team members and workloads.
• Report data to Sales and Marketing Manager.

Skills

Paid media

Google Ads

Microsoft Ads

Meta Ads

Client relationships

Team leadership

Analytics & reporting

Communication skills

Tools

Google Analytics

Google Tag Manager

Google Search Console

WordPress

Magento

Shopify

Job description

Central Employment Agency (North East) Ltd. is seeking a Paid Media Specialist to plan and execute campaigns across Google, Microsoft and Meta from their Middlesbrough office. The role emphasizes ROI through data-led decisions, clear reporting, and innovative paid ad solutions.

You will collaborate with the wider marketing team, liaise with clients, and oversee juniors, with a Friday fixed work-from-home day to support work-life balance. On-site with flexible hours.