Hybrid Insights & Data Executive

Dmgmedia; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Hybrid work arrangement

Training & development

Competitive salary

Job summary

Mail Metro Media, part of dmg media, is seeking a market research professional to deliver category and event insights, and drive audience understanding across print, digital, audio, video and social platforms.

You will extract insights from third- and first-party sources, manage reader communities, write surveys and deliver campaign effectiveness studies end-to-end, with a hybrid working setup and opportunities for growth.

Qualifications

• Experience with industry insight tools (TGI, Mintel, Telmar, PAMCo).
• Experience with qualitative research (discussion guides, interviews, focus groups).
• Experience with digital analytics tools (Google Analytics).
• Knowledge of the advertising marketplace.

Responsibilities

• Deliver market leading category and event-based market research.
• Deliver insights that prove the effectiveness of advertising campaigns with Mail Metro Media.
• Provide actionable audience insights for reactive and proactive brief responses.

Skills

Mathematical skills

Analytical skills

Data visualization

Presentation skills

Problem solving

Eagerness to learn

AI tools

Tools

TGI

Mintel

Telmar

PAMCo

Google Analytics

Job description

Mail Metro Media, part of dmg media, is seeking a market research professional to deliver category and event insights, and drive audience understanding across print, digital, audio, video and social platforms.

You will extract insights from third- and first-party sources, manage reader communities, write surveys and deliver campaign effectiveness studies end-to-end, with a hybrid working setup and opportunities for growth.