Digital Marketing Executive
Finelight Media
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Benefits offered by this job
Job summary
Finelight Media in Norwich seeks a Digital Marketing Executive to join the Data, Insight & Marketing team. You’ll collaborate with Studioworx and Client Services to deliver marketing services and drive in-house projects.
You’ll create and manage social campaigns, craft engaging content, and help grow brand awareness across channels while keeping up with SEO trends and analytics. This is a great step for advancing a career in digital marketing.
Qualifications
- Strong creative, writing and editing skills with a keen eye for detail.
- Previous experience in social media management and content creation.
- Confident and effective communicator.
- Creative mindset and ability to collaborate on tasks with effective communication.
- Well-organised, proactive and adaptable to varying workload; shows initiative.
- Ability to work independently and as part of a team.
- Passion for staying up-to-date with web tech and social media developments.
- Knowledge of Photoshop, Canva, or similar editor tools.
Responsibilities
- Develop and manage social media profiles and online presence.
- Help develop customer and internal social media objectives.
- Plan and deliver marketing campaigns and build brand awareness.
- Monitor analytics tools to refine strategies.
- Write, edit and curate engaging content for multiple platforms.
- Create content for customer services, news and products.
- Produce blogs, articles, social posts and promotional material.
- Assist in weekly and monthly newsletters and email campaigns.
- Support in webinars and podcasts delivery.
- Contribute to campaign strategy development.
- Report channel progress monthly and advise on strategy.
- Use Google Analytics, Google Ads and other platforms for campaign reporting.
- Stay updated with SEO and major social media trends.
- Perform simple keyword research and apply SEO guidelines.
Skills
Education
Tools
Job description
Finelight Media Group is looking for a talented and ambitious Digital Marketing Executive to join its expanding team in its Norwich-based office to work within the Data, Insight & Marketing team.
Finelight Media Group is looking for a talented and ambitious Digital Marketing Executive to join its expanding team in its Norwich-based office to work within the Data, Insight & Marketing team.
We are one of the leading B2B media groups, with offices in both the UK & US. For the last 25 years, we have partnered with internationally renowned brands such as General Motors, Toyota, McDonalds, and a wide range of fast-growing SMEs, providing them with our expertise across a wide range of media products and solutions.
Within the Finelight Media Group there are multiple industry-leading online magazine publications in the corporate space across key sectors, as well as two sister agencies with expertise across web design, digital marketing and data storytelling.
In this social media and content-centric role as a Digital Marketing Executive, you’ll be a creative and eager marketeer, keen to showcase and develop your expertise. Your role will include collaboration with Studioworx (in-house agency) and the Client Services team on delivering marketing services to clients as well as working with the rest of the marketing team on various in-house projects. This is a fantastic opportunity for individuals looking to boost their career in digital marketing.
You should be highly organised and self-driven, able to operate and contribute across different spaces whilst having the freedom to be creative. Your responsibilities will include, but are not limited to:
- Developing and managing social media profiles and online presence
- Helping to develop and manage customer and internal social media objectives
- Planning and delivering marketing campaigns and developing brand awareness
- Monitoring social analytics tools to understand what’s working and refine strategies accordingly
- Writing, editing, and curating engaging content that can be used across platforms
- Content creation for customer services, news and products
- Producing creative content including blogs, feature articles, social media posts, and promotional material
- Assisting in the creation and execution of weekly and monthly newsletters and email campaigns
- Assisting in delivering webinars and podcast
- Assisting in the development of campaigns strategy
- Reporting on progress of the various channels each month and consulting on strategy
- Use Google Analytics, Google Ads, and other relevant platform for campaigns reporting
- Staying up-to-date with the latest trends and changes with SEO and major social media platforms
- Conducting simple keyword research and use SEO guidelines to increase web traffic
Skills & Experience
- Strong creative, writing and editing skills, with a keen eye for detail
- Previous experience in social media management and content creation
- Confident and effective communicator
- Creative mindset and ability to collaborate on tasks, communicating effectively
- Well-organised, proactive and adaptive to varying workload; demonstrating strong initiative
- Ability to work independently and as part of a team
- Passion for staying up-to-date with developments in web technology and social media
- Knowledge of Photoshop, Canva, or other media editing software
- Previous experience in client management
- A higher education qualification in a relevant field such as marketing, business or creative writing would be beneficial
- Working knowledge of SEO, keyword research, Google Analytics, and email marketing
- Hybrid working from Norwich HQ (2 days remote a week after probation)
- 25 days annual leave + Bank Holidays
- Modern city centre offices
- Gym Membership contribution scheme
- Local food and drink corporate discounts
- Free breakfast in the office on Fridays
- Early finish every Friday at 3pm
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