Hybrid B2B Marketing Executive: Lead Gen & Tech Content

Reed; England; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Hybrid working policy

26 days holiday + bank holidays

Enhanced pension contribution

Private healthcare

Annual salary review

Performance-related bonus

Training and professional development

Modern office environment

Long-service awards

Free parking

Job summary

Reed is seeking a Marketing Executive to support lead generation, product marketing and brand awareness across technical and industrial sectors. You will translate complex engineering content into engaging marketing material to help grow the business.

The role covers campaigns, case studies, blogs, website content, SEO, CRM and events, with hybrid working, benefits, and ongoing training across the business.

Qualifications

• Proven B2B marketing experience in manufacturing or technical sectors.
• Ability to translate technical information into engaging content.
• Strong writing and content creation skills.
• Knowledge of digital marketing, SEO and lead generation.
• Experience using CRM and email marketing systems.
• Analytical approach to measuring campaign performance.

Responsibilities

• Create and manage marketing campaigns to generate qualified leads.
• Produce case studies, technical content, blogs, and customer stories.
• Maintain website content and support SEO initiatives.
• Coordinate email marketing campaigns and CRM activities.
• Support product launches and new market initiatives.
• Organise exhibitions, trade shows, and customer events.
• Monitor campaign performance and marketing ROI.
• Conduct market and competitor analysis.
• Liaise with external agencies and suppliers.

Skills

B2B marketing

Manufacturing marketing

Content creation

Digital marketing

Lead generation

CRM & email marketing

Campaign analytics

Tools

CRM software

Email marketing tools

Job description

Reed is seeking a Marketing Executive to support lead generation, product marketing and brand awareness across technical and industrial sectors. You will translate complex engineering content into engaging marketing material to help grow the business.

The role covers campaigns, case studies, blogs, website content, SEO, CRM and events, with hybrid working, benefits, and ongoing training across the business.