Global Demand Gen Architect

Industrial and Financial Systems; Staines-upon-Thames; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Hybrid work opportunities

Job summary

Industrial and Financial Systems is seeking a seasoned Demand Generation professional to accelerate multi‑region campaigns for its Industrial AI market. You will shape and execute cross‑channel programs, optimize channel mix, manage tactics and budgets, and lead a team across Marketing, Digital, Content and Sales to drive engagement with target accounts.

The role requires proven demand gen experience in B2B settings, strong analytics, and familiarity with marketing automation tools (HubSpot,

Qualifications

• Proven ability in managing demand gen campaigns (multi-channel).
• Experience in B2B tech or agency/in‑house environments.
• Experience with display, social, email and video campaigns; full funnel nurturing.
• Analytical mindset with strong project management skills.
• Familiarity with ABM tools and marketing automation.

Responsibilities

• Lead complex, multi‑region demand gen campaigns and optimize performance.
• Plan cross‑channel campaigns, nurture programs, and webinars.
• Advise on channels and tactics across email, paid social, paid digital and video.
• Manage audience segmentation, buyer journey and budgets.
• Coordinate across Campaign Strategy, Digital, Content, Regional Marketing and Sales.
• Coach junior team members and manage project priorities.
• Deliver and test innovative demand gen approaches to engage target accounts.
• Own performance insights and provide optimization recommendations.
• Create compelling ads and emails aligned to buyer segments.
• Leverage AI and Martech tools to improve speed and quality; work with Marketing Ops.

Skills

Demand generation

B2B marketing

Campaign management

Data analysis

Marketing automation

HubSpot

6sense

DemandBase

Cross-functional collaboration

Tools

DemandBase

6sense

HubSpot

Job description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

Summary: We are looking for a candidate who is not afraid to think differently to transform the performance of our global demand generation campaigns and grow IFS’ Industrial AI market. You will be responsible for devising and executing multi-channel demand gen programs, optimizing channel mix, managing tactics, audience segmentation and performance. This role is fast-paced, and the desired candidate will work closely with our solution marketing, digital centre of excellence, creative and field teams to deliver world class campaigns.

Essential Duties and Accountabilities:Lead complex, multi‑region campaigns, shaping and managing execution optimizing performance.

Typical responsibilities will include:

• Planning and managing cross-channel accounts based demand gen campaigns, nurtures and webinars
• Choose and advise on channels and tactics, leveraging email, paid social, paid digital, video.
• Manage audience segmentation, buyer journey and budgets.
• Drive cross‑functional coordination (Campaign Strategy, Digital, Content, Regional Marketing, BDR/Sales) to secure inputs, align timelines, and resolve conflicts swiftly.
• Be a team leader to other junior team members, coaching and managing projects and priorities.
• Deliver, test and trial new and innovative approaches to demand gen, driving engagement across IFS target accounts.
• Own performance insight for assigned programs and recommend optimizations
• Deliver Ads and emails and copy which resonate with buyer segments
• Leverage AI and martec tools to improve speed and quality; champion process, technical and workflow improvements and work with Marketing Ops to implement where required
• Analyze, monitor, and report on campaign performance aligned to key metrics. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns
• Prepare crisp executive updates that articulate status, key metrics, decisions required, and next steps for leadership forums.

Qualifications

• Proven ability in managing demand gen campaigns
• Ideally B2B tech background, agency or in-house
• At least 4 years of relevant experience with some focusin B2B campaign strategy and planning
• Experience of display, social, programmatic, video and email marketing, full funnel campaigns and nurture programs
• Analytical mindsetand project management experience:able to manage multiple launches concurrently.
• Experience in marketing automation and ABM tools such as DemandBase or 6sense, HubSpot.
• Self-starter with a strong ability to prioritize, perform and willingness to get stuff done
• Ability to demonstrate new ideas via a personable, consultative approach, working across cross functional teams
• Confidence in marketing metrics and willingness to dig into data, analyze and draw insight
• Good copy skills; able to brief/iterate imagery and short‑form video
• Confident, outgoing personality that can integrate with a busy team environment

Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.

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