Hospitality & Experiences Sales Executive

Legends Global (Europe); Coventry; On-site; GBP 25,000 - 42,000; Full time

Benefits offered by this job

25 Days Annual Leave

Life Assurance

Pension Contribution 5%

Healthshield Cover

Employee Assistance Programme

Eye Care Support

Cycle to Work Scheme

Employee Referral Scheme

Job summary

Legends Global is seeking a Hospitality Sales Executive at Coventry City Football Club to drive premium hospitality and experiences for fans, partners and guests. You will build relationships, grow seasonal and matchday sales, and report to the Head of Hospitality in a role based at the Club.

This is a fast-paced, commercial position requiring energy, customer focus and a passion for delivering exceptional guest experiences in a world-class venue.

Qualifications

• Commercially driven with a track record of meeting sales targets.
• Experience in sales, business development, account management or hospitality roles.
• Passionate about delivering exceptional customer experiences.
• Confident in generating new business and building client relationships.
• Strong communication and interpersonal skills.
• Highly organized with pipeline and CRM experience.
• Professional, proactive and collaborative with problem-solving.
• Flexible to work matchdays, evenings and weekends.

Responsibilities

• Achieve and exceed hospitality and experiences sales targets.
• Sell seasonal memberships, matchday hospitality and premium experiences across the Club's portfolio.
• Generate new business through prospecting, networking and referrals.
• Maintain CRM records and opportunities; monitor activity.
• Develop and manage a personal sales pipeline to meet revenue targets.
• Build and maintain relationships with hospitality members and clients.
• Support delivery of exceptional matchday hospitality experiences.

Skills

Sales experience

Account management

Hospitality industry

CRM systems

Communication skills

Organisation

Flexibility

Matchday availability

Tools

CRM software

Job description

About Legends Global

Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions - from venue development and event programming to revenue strategy and hospitality.

We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.

Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.

The Venue

A club built on resilience, ambition and a deep connection to its community, Coventry City Football Club has been at the heart of the city since 1883. Competing in one of the most exciting eras in its history, the Sky Blues call the Coventry Building Society Arena home, a world-class venue that hosts elite sport, live entertainment and major events.

Through a long-term partnership with Coventry City FC and Coventry Building Society Arena, Legends Global is committed to enhancing hospitality, premium experiences and guest engagement, delivering exceptional moments for fans, partners and visitors alike.

The Role

The Hospitality Sales Executive will play a key role in driving seasonal and match-by-match hospitality and experience sales, proactively developing new business while building strong relationships with existing clients.

Based at a leading professional football club in the West Midlands, this is an exciting opportunity to develop a career in premium sports hospitality as the Club returns to the Premier League after 25 years.

Reporting directly to the Head of Hospitality, the successful candidate will be ambitious, energetic and commercially driven, with a passion for creating exceptional experiences for supporters and corporate guests.

This is an ideal opportunity for an ambitious salesperson looking to develop within a high-performing team and build a career in the premium sports and entertainment industry.

The Responsibilities

Sales & Business Development

• Achieve and exceed hospitality and experiences sales targets.


• Proactively sell seasonal memberships, matchday hospitality and premium experiences across the Club's portfolio.


• Generate new business opportunities through prospecting, networking, referrals and local market engagement.


• Convert inbound and outbound sales opportunities into long-term client relationships.


• Maintain a strong understanding of the Club's hospitality products, pricing and availability.

Pipeline & Account Management

• Manage a personal sales pipeline to deliver agreed revenue targets.


• Accurately maintain customer records, opportunities and sales activity within the CRM system.


• Monitor sales performance and identify opportunities to improve conversion, retention and revenue growth.


• Support sales campaigns, forecasting and hospitality renewals.


• Develop existing accounts through upselling and cross-selling opportunities.

Client Relationships

• Build and maintain strong relationships with hospitality members, clients and prospects.


• Engage with customers through meetings, calls, digital communication, networking events and matchday interaction.


• Represent the Club at relevant business and networking events to generate new opportunities and strengthen relationships.

Matchday Hospitality

• Actively support the delivery of an exceptional hospitality experience on matchdays.


• Build relationships with guests and identify opportunities to drive future business and customer retention.


• Serve as a professional ambassador for the Club, ensuring high standards of customer service at all times.

What We’re Looking For

• Commercially driven, with a track record of achieving sales targets.


• Experience in sales, business development, account management or hospitality-related roles.


• Passionate about delivering exceptional customer experiences.


• Confident generating new business and building lasting client relationships.


• Strong communication and interpersonal skills.


• Highly organised, with experience managing pipelines and CRM systems.


• Professional, proactive and collaborative, with a positive approach to problem-solving.


• Adaptable and flexible, including availability to work matchdays, evenings and weekends as required.

What can we offer?

• 25 Days Annual Leave - Work hard, rest well.


• Life Assurance - Peace of mind knowing your loved ones are protected.


• 5% Pension Contribution - Helping you prepare for a bright future.


• Healthshield Cover - Support with dental, physio, counselling and more for you and your children.


• Employee Assistance Programme - AXA Health support whenever you need it.


• Eye Care Support - Vouchers and contributions towards glasses.


• Cycle to Work Scheme - A greener, healthier commute.


• Employee Referral Scheme - Recommend great people and get rewarded.

Recruitment Process Outlined

• As part of the application, candidates will be asked to record a short video response to a couple of questions, allowing us to get to know you beyond your CV.


• There are no right or wrong answers to these questions. We're interested in getting to know you, your experiences, and what matters to you. Feel free to draw on examples from work, education, volunteering, hobbies, caring responsibilities, or other parts of your life.


• We want you to be able to show us your best self. If a video interview isn't accessible, comfortable, or suitable for you, please let us know. We'll be happy to discuss alternative ways to complete the screening process. However you choose to interview, your application will be assessed fairly and consistently.

Any offer of employment will be subject to satisfactory pre-employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and - where relevant to the role - a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.

Inclusive Workplace

At Legends Global , we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.