Home Admissions Advisor

Cinnamon Care Collection; Greater London; On-site; GBP 52,000 - 78,000; Full time

Benefits offered by this job

Competitive salary

Uncapped commission

OTE £65k+

Top 20 UK employer

Full-time role

Job summary

Eden Court, part of Cinnamon Care Collection in Battersea, is seeking a relationship-focused Home Admissions Advisor to guide families through care decisions with empathy and clarity.

You’ll build lasting relationships with residents, families and healthcare partners, manage enquiries and guide the journey from first contact to moving in, while delivering outstanding service and contributing to occupancy targets.

Qualifications

• Experience in sales, business development or relationship management.
• Ability to build trusted relationships with residents, families and professionals.
• Strong communication, empathy and interpersonal skills.
• Proactive, organized and resilient under pressure.

Responsibilities

• Build strong relationships with prospective residents and families.
• Manage enquiries and guide decision-making through the journey.
• Maintain a sales pipeline and follow up opportunities.
• Identify new business development opportunities in the local community.
• Support events and marketing activities to promote the home.
• Collaborate with General Manager and team to exceed occupancy targets.
• Deliver a first-class customer experience reflecting Cinnamon's values.
• Represent Eden Court and Cinnamon Care Collection to the community.

Skills

Sales experience

Relationship building

Communication skills

Organised

People-focused

Negotiation

Prospecting

Customer service

CRM software

Tools

CRM software

Job description

Competitive salary, plus uncapped commission

Realistic OTE from £65,000

Full-time hours

A Top 20 Care Home Group 2026!

Awarded ‘One of the UK’s Best Companies to Work For’

About Us

Eden Court is exceptional. Located in the heart of Battersea, it offers 28 luxury apartments alongside a 71-bed care home. This is an age-exclusive development like no other.

We’re growing our team and are looking for an ambitious, relationship-focused salesperson to join us.

This is a sales role with a difference.

While many sales positions focus solely on targets and transactions, this role combines commercial success with genuine purpose. You’ll support individuals and families as they navigate one of life’s most important, and often emotional, decisions, providing guidance, reassurance and support when it matters most.

For the right person, there are few careers that offer the opportunity to make such a meaningful difference while also being rewarded financially.

Many of our highest-performing Home Admissions Advisors have come from a variety of sectors, including property, hospitality, healthcare, retail and professional services. What they share is a passion for people, a talent for building trusted relationships and the drive to succeed.

If you’re motivated by achieving results, enjoy meeting new people, thrive on creating opportunities and want a role where your success directly impacts the lives of others, as well as your own remuneration, we’d love to hear from you.

Working alongside our existing Home Admissions Advisor and the wider leadership team, you’ll play a key role in driving occupancy, delivering an exceptional customer experience and supporting the continued success of Eden Court.

You’ll be a visible ambassador for Eden Court, building relationships across the local community, developing professional networks and ensuring every prospect receives an outstanding experience from their first enquiry through to moving in.

What You’ll Be Doing

• Building strong relationships with prospective residents, families and professional referrers.
• Managing enquiries and guiding families through the decision-making journey.
• Maintaining an accurate sales pipeline and ensuring timely follow-up of all opportunities.
• Identifying new business development opportunities within the local community.
• Supporting events, exhibitions and marketing activities to promote the home.
• Building and maintaining relationships with healthcare professionals and key local influencers.
• Working closely with the General Manager and wider team to achieve and exceed occupancy targets.
• Delivering a first-class customer experience that reflects the values of Cinnamon Care Collection.
• Helping to maintain a positive local presence through social media and selected online portals, with support from the wider marketing team

About You

We’re looking for someone who is commercially driven, emotionally intelligent and enjoys building long-term relationships.

You’ll Be

• Ambitious and motivated by success.
• A confident communicator with excellent interpersonal skills.
• Naturally proactive and organised.
• Comfortable managing multiple priorities.
• Professional, resilient and self-motivated.
• Passionate about delivering exceptional customer service.
• Experienced in sales, business development or relationship management, although your sector background is less important than your ability to connect with people and build trust.
• Most importantly, you’ll understand that great selling is about understanding people’s needs, earning their confidence and helping them make the right decision at the right time.
• At Cinnamon, we’re determined to be the difference for the people we support, their families and our communities. We’re looking for someone who shares that ambition. Someone who is as exceptional as we are, takes pride in delivering outstanding experiences, builds meaningful relationships and achieves exceptional results.

In return, you’ll have the opportunity to build a rewarding career with one of the UK’s Best Companies to Work For and a leading care provider, where your contribution, success and potential will be recognised and rewarded