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HOKA Assistant Marketing Activations Manager

BoF Careers

London

On-site

GBP 30,000 - 40,000

Full time

5 days ago

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Job summary

A leading company seeks an Assistant Marketing Activations Manager to drive HOKA brand campaigns in London. The role involves executing strategic brand initiatives, engaging communities, and collaborating with cross-functional teams to ensure brand consistency, offering a great opportunity to innovate and contribute to local market strategies.

Benefits

Competitive Pay and Bonuses

27 Days Holidays + Bank Holidays

Extras and discounts

Growth and Development Opportunities

Hybrid & Flexible Working Environment

Qualifications

Entry level with consumer first mindset.
Solid understanding of running and lifestyle consumer types.
Ability to manage multiple tasks effectively.

Responsibilities

Execute strategic brand and product campaigns in UK&I market.
Build relationships with local communities and partners.
Measure campaign performance and budget management.

Skills

Consumer mindset

Organizational skills

Collaboration

Innovation

Understanding of running culture

Tools

Microsoft applications

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HOKA Assistant Marketing Activations Manager, UK&I - London

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

The Role

We are looking for a dynamic and strategic thinking Assistant Marketing Activations Manager to support and manage the development and execution of HOKA brand and product campaigns in the UK&I market.

This role is essential in driving brand awareness, engagement, and community activation, ensuring alignment with our global/EMEA marketing strategy while tailoring initiatives to local markets & defined Key City needs.

Your Impact

Campaign Strategy & Execution

Execute strategic brand and product campaigns tailored to the UK&I market
Support the full campaign lifecycle, from conceptualization to managing the execution and performance analysis.
Add local nuance, understanding of local culture and knowledge of the UK&I Lifestyle & Running landscape to local Go-To-Market plans.
Execution of Key City Amplification Plans within the HOKA Flywheel ecosystem.
Support the campaign briefing and reporting process, collaborating with internal teams to drive execution.

Community Engagement

Build and maintain strong relationships with local communities, including run clubs, key partnerships, and influential business partners to enhance brand presence.
Drive engagement plans that connect the brand with grassroots running communities and industry stakeholders in defined Key & Secondary Cities.
Identify and leverage local brand ambassadors and influencers to amplify campaign reach.
Manage HOKA Run Club at the London Retail store, in coordination with the Retail and HRC team.

Cross-Functional Collaboration

Work closely with EMEA cross-functional teams (Brand, Media, Retail, PR, Social, SpoMA, Athletes, Trade) to ensure campaigns are effectively integrated across channels.
Increase EMEA/Local collaboration to ensure brand consistency in local marketing executions.

Performance & Budget Management

Measure campaign KPIs and track performance to measure effectiveness.
Support and manage in parts the UK&I Brand Marketing Budget, ensuring efficient resource allocation and ROI-driven marketing execution.
Present campaign plans and results to internal and external stakeholders.

COME AS YOU ARE

We celebrate diversity-of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are

You have a consumer first mindset
You have a solid understanding of the running and lifestyle consumer types and traits
You are highly organized and able to handle multiple tasks at once
A collaborator who can work with multiple individuals and departments to get the right answers
An innovator and entrepreneurial, can think of the next idea / can fit the right idea into the right place
You understand HOKA as a brand and has an eye for opportunities that fit the brand & consumer

We Would Love To Hear From People With

Passion for the industry, products and HOKA brand
Experience within consumer goods industry
Experience with driving London culture
Availability to travel across London and UK
Proficiency in Microsoft applications

What We Will Give You

Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
27 Days Holidays + Bank Holidays & some time away from work - on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
Hybrid & Flexible Working Environment

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

Seniority level

Seniority level
Entry level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Advertising Services

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