Head of Wealth Commercialisation - Wealth & Premier Solutions UK

HSBC Group; City of Westminster; On-site; GBP 60,000 - 90,000; Full time

Job summary

A global banking and financial services organization is seeking a candidate to shape and lead the commercial roadmap for UK Wealth. Applicants must have substantial experience in performance marketing, a strong understanding of customer journeys, and wealth management experience. The role is based in London or Birmingham, offering an opportunity to influence key financial outcomes.

Benefits

Private healthcare

Enhanced maternity and adoption pay

Contributory pension scheme

Qualifications

• Extensive experience in performance marketing and digital growth.
• Strong understanding of customer journey from a data-driven perspective.
• Prior line management experience required.

Responsibilities

• Shape and lead the commercial roadmap for UK Wealth.
• Translate business priorities into deliverable campaigns.
• Develop customer engagement strategies and performance targets.
• Lead SEO/Digital efforts across national markets.

Skills

Performance marketing

Digital growth

Experiment design

Data-driven product marketing

Customer journey understanding

Line management

Wealth Management experience

Job description

Overview

employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

Responsibilities

• Shape and lead the commercial roadmap for UK Wealth, driving adoption and profitability whilst defining short‑ and long‑term monetisation strategies for advice, platform, and product wrappers.
• Translate business priorities into deliverable campaigns, propositions, and journeys.
• Connect Personal & Premier Wealth and Private Banking into the UK WPB Ecosystem for priority projects and functional enablers specific to commercialisation.
• Represent Wealth in a number of key projects such that more robust wealth journeys are designed, tagged, and developed into growth‑oriented outcomes with embedded commercialisation design.
• Build and own the commercial measurement playbook and framework, ensuring clarity on what drives AUM growth, conversion, and wealth penetration.
• Monitor campaign and initiative outcomes.
• Lead SEO/Digital efforts across national markets while managing and developing team members, promoting a culture of rapid experimentation, creativity and staying ahead in growth innovation.
• Constantly review high‑level performance and spend metrics across each product, journey and customer experience and identify areas of improvement.
• Define how we drive revenue and customer growth across investment, advice, and retirement propositions – balancing commercial rigor with customer impact.
• Develop and execute customer engagement strategies, set performance targets, shape proposition monetisation tools, and work across teams to embed a commercially driven culture into every aspect of the wealth lifecycle.

Qualifications

• Extensive experience of performance marketing and digital growth experience – essential.
• Proven success in working on brand marketing products, brand tracking and Cost of Customer Acquisition reduction – desirable.
• Strong experience in experiment design, prioritisation and planning to drive journey and proposition development – desirable.
• A data SME with an ability to collaborate with data teams to underpin and influence key decisions – desirable.
• Experience of data‑driven product marketing and experimentation – desirable.
• Strong understanding of customer journey from data‑driven perspectives – acquisition, activation and retention – essential.
• Prior line management experience – essential.
• Wealth Management experience – essential.

Location

This role will be based in London or Birmingham.

Equality & Diversity

Opening up a world of opportunity. Being open to different points of view is important for our business and the communities we serve. At HSBC, we're dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.

About HSBC

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions. If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.