Head of Social Media - UK / Denmark / Netherlands Based

JR United Kingdom; Basingstoke; On-site; GBP 50,000 - 80,000; Full time

Job summary

A dynamic consumer goods organization is seeking a Head of Social Media to drive strategic initiatives across EMEA. The ideal candidate will lead social media efforts, manage cross-functional teams, and ensure impactful engagement with audiences. This role offers a unique opportunity to shape the brand's lifestyle narrative and innovation across various platforms.

Qualifications

• Proven experience in senior social media roles within EMEA.
• Strong understanding of social media platforms and audience engagement.
• Experience leading high-performance teams across multiple locations.

Responsibilities

• Lead social media strategy for multiple brands across EMEA.
• Manage content planning, performance analysis, and community engagement.
• Oversee paid media and analytics for strategic brand storytelling.

Skills

Leadership

Social Media Strategy

Data-Driven Decision Making

Team Management

Content Planning

Paid Media Planning

Job description

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Head of Social Media - UK / Denmark / Netherlands Based, Basingstoke

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EU work permit required:

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Nigel Wright Group is delighted to be working with a growing consumer goods organisation that is transitioning from a consumer product brand to a consumer lifestyle brand. Nigel Wright is leading the search for a newly created Head of Social Media role for the EMEA region. The role will sit on the marketing leadership team and will report to the EMEA Marketing Director as one of four Heads of department.

This is a rare and exciting opportunity to help shape the journey of a multinational consumer brand in its journey to becoming an iconic lifestyle brand which will truly differentiate it from its competitors across EMEA. The individual could be based in one of three locations: North East England, West of Copenhagen in Denmark, or Breda in the Netherlands.

Role Profile:

• Overarching responsibility for social media strategy across multiple brands, including the four core strategic brands. All brands are owned by the company directly.
• Content planning and performance analysis.
• Paid media oversight.
• Community management and engagement.
• Trend and platform innovation - staying ahead of emerging trends, algorithms and platform updates.
• Effective cross-functional engagement and influencing with brand, content and creative teams to ensure a cohesive storytelling approach across all social platforms.
• Analytics and performance tracking.
• Leading a team spread across multiple remote locations in Europe.

Person Specification:

• A strong track record in a senior social media leadership role across EMEA, managing both organic and paid strategies.
• A strong understanding of social media platforms, algorithms, content formats and audience engagement strategies.
• Experience managing and growing high-performance teams in a multi-brand, pan-European environment.
• Expertise in paid media planning and execution.
• A data-driven approach to content performance and optimisation.
• Potential locations for the individual to be based: North East England, Copenhagen, Breda