Head of Social Media & Content

University of Southampton; Southampton; On-site; GBP 50,000 - 70,000; Full time

Job summary

The University of Southampton seeks a creative Head of Social Media and Content to develop and execute a comprehensive social media strategy. This leadership role will involve guiding a team to boost online engagement and positively impact student recruitment and retention through innovative digital content.

Qualifications

• Proven experience in social media strategy and content leadership.
• Ability to drive engagement and advocate for the University’s mission.
• Strong skills in data-driven decision making.

Responsibilities

• Lead the University’s social media strategy and campaigns.
• Manage a team of social media and content specialists.
• Collaborate across departments to enhance engagement.

Skills

Social Media Strategy

Content Creation

Team Leadership

Data Analysis

Audience Engagement

Job description

We are looking for a creative and strategic Head of Social Media and Content to lead the University’s social media strategy and campaigns. This key leadership position is a new post that will lead a team of social media and digital content specialists to boost engagement for the University online.

You will bring together social media expertise, channels and responsibilities under a single comprehensive approach that supports the University Strategy and enhances our reputation in the UK and internationally. You will be adept at using audience insight to create compelling story-led digital content that resonates with key stakeholders online, using data to track engagement and drive continual improvement. You will bring an innovative, creative approach to driving cut through and bringing our world-leading research, exceptional student experience and innovative partnerships and innovation to life, driving student retention and recruitment.

A natural team leader, you will bring together colleagues from across the University to amplify stories across social media, establishing best practice and providing guidance to those managing faculty and school accounts. You will work closely with colleagues in the Marketing team to provide support and advice on paid-for social media campaigns. You will need to be adept at advising senior leaders on both opportunities and risk, providing guidance on how to maximise social media profiles to boost reputation with key influencers and stakeholders. You will also be skilled at monitoring issues online, giving prompt advice and updates on how to mitigate risk and manage challenging situations.

As a vital member of the management team, you will role model Southampton’s values, providing inspirational leadership to your team to support high performance, staff engagement and collaborative working.

Apply by uploading your CV and a cover letter detailing how your skills and experience match the requirements of the role. If you would like an informal chat, contact [e-mail]