Head of Social Media

DFYNE; Uddingston; On-site; GBP 55,000 - 67,000; Full time

Job summary

DFYNE seeks a Senior Head of Social Media to lead its global social presence and shape how millions interact with the brand. You will set vision, build a strategy, and lead a high-performing team to drive brand love and commercial impact.

You will manage content calendars, storytelling frameworks, and platform-specific plans while ensuring tone and visuals reflect DFYNE’s identity. This role demands cultural awareness and a data-driven approach in a fast-growth environment.

Qualifications

• Senior social leadership experience in high growth brands.
• Proven track record of scaling social channels to global reach.
• Demonstrated success in community building, viral content, and brand storytelling.
• Experience with global audiences and culturally diverse communities.
• Strong understanding of paid social, organic growth, and performance optimization.

Responsibilities

• Own DFYNE’s global social strategy, ensuring consistency and cultural relevance.
• Lead content calendars, storytelling frameworks, and platform-specific plans.
• Build a thriving global community through meaningful interactions and creator partnerships.
• Use insights to optimize content, measure impact, and drive improvement.
• Lead social execution for launches, events, partnerships, and brand moments.

Skills

Senior social leadership

Global reach scaling

Community building

Global audiences

Paid & organic social

Performance optimization

Job description

Location

DFYNE HQ, 1 Forrest Gate, Uddingston, G71 5PW

Work Location

Onsite

About You

Are you a cultural storyteller, a digital expert, and a strategic thinker who knows how to turn a brand into a movement? Do you understand people, platforms, and the psychology of what makes audiences stop, care, and share? Are you comfortable leading creative direction as you are diving into analytics, and thrive in a fast paced, high growth environments where you can build, innovate, and shape the future?

About You

Are you a cultural storyteller, a digital expert, and a strategic thinker who knows how to turn a brand into a movement? Do you understand people, platforms, and the psychology of what makes audiences stop, care, and share? Are you comfortable leading creative direction as you are diving into analytics, and thrive in a fast paced, high growth environments where you can build, innovate, and shape the future? If you bring a blend of creativity, commercial awareness, and community first thinking then DFYNE may be the perfect place for you.

About DFYNE

A picture paints a thousand words… and we’re sure you don’t want to be sat here reading an essay of corporate “about us” spiel…. Seriously, how’re you able to really get under the skin of what we’re about from a few words on a screen. So why don’t you have a look and see what we’re all about for yourself - www.dfyne.com.

About The Role - DFYNE Your Career

First off, it’s best I introduce myself (person behind the keyboard here), it’s not the norm on a job role spec, but I feel it’s important you get introduced to who you may be working with for a long time early on. I’m Toby, Head of Marketing at DFYNE. I’m looking for someone who’s going to help us take DFYNE’s social media to the next level.

The Head of Social Media will lead DFYNE’s global social presence across all platforms, shaping how millions experience our brand every day. You’ll set the vision, build the strategy, lead a high performing team, and create a social engine that drives brand love, community engagement, and commercial impact.

Attitude

• Builder energy.
• Community first mindset.
• Grounded confidence.
• Bold creativity.
• Calm command.

Key Responsibilities

• Own DFYNE’s global social strategy, ensuring consistency, creativity, and cultural relevance.
• Lead content calendars, storytelling frameworks, and platform specific content plans.
• Build a thriving, loyal global community through meaningful interactions and creator partnerships.
• Use insights to optimise content, measure impact, and drive continuous improvement.
• Partner with creators, athletes, ambassadors, and internal talent to amplify reach.
• Ensure tone, visuals, and messaging reflect DFYNE’s identity and values.
• Lead social execution for launches, events, partnerships, and brand moments.
• Keep DFYNE ahead of cultural shifts, platform changes, and emerging formats.

Experience Needed

• Senior social leadership experience in high growth brand, ideally in fitness, lifestyle, fashion, or consumer brands.
• Proven track record of scaling social channels to significant global reach.
• Demonstrated success in community building, viral content, and brand storytelling.
• Experience working with global audiences and culturally diverse communities.
• Strong understanding of paid social, organic growth, and performance optimisation.

Skills

• Creative direction
• Data driven decision making
• Platform expertise
• Crisis and reputation management
• Storytelling and copywriting
• Project and campaign management

So, what’s in it for you?

If you’ve made it this far down without being put off, brilliant, I’d love to hear from you. Besides a work family and a great place to work, you’ll have an opportunity to grow with the company, be a part of the journey, and have a vital input into helping continue the crazy growth we’ve already seen. You’ll be part of a high challenge, high reward culture.

Salary

• Starting from £60,720, annually.

What Will Aid a Successful Application With DFYNE

• Cover letter
• Completed questionnaire