Head of Social & Content - Lookfantastic

THG; Manchester; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global ecommerce group is seeking a leader to own the social and content strategy, ensuring consistency and impactful performance across various platforms. This role requires proven expertise in social commerce and team management, driving both creative content and commercial impact. Join a fast-paced environment in Manchester where you'll collaborate with a diverse team to elevate brand presence and community engagement.

Benefits

25 days annual leave

Enhanced maternity and paternity pay

Access to on-site gym

Up to 50% staff discount on THG brands

Salary sacrifice scheme for personal tech

Qualifications

• Proven experience in managing global content strategies.
• Strong knowledge of social commerce platforms.
• Experience in developing high-performing teams.

Responsibilities

• Own the global social & content strategy.
• Develop and manage the always-on content calendar.
• Establish and track KPIs across various metrics.
• Build and manage a high-performing social and content team.

Skills

Content strategy

Social media management

Performance marketing

Team leadership

Job description

Strategy & Vision

• Own the global social & content strategy, ensuring consistency of tone, aesthetic, and positioning across all touchpoints.
• Oversee LF's content ecosystem transformation, reimagining editorial, video, user-generated content, creator partnerships & potential 3rd party tech integration into a connected platform.
• Champion innovation in social commerce (TikTok Shop, Instagram Shop, emerging platforms) as growth drivers.

Content Leadership

• Develop and manage the always-on content calendar, aligned to trading cycles, campaigns, and brand priorities.
• Partner with Creative Director to ensure content delivers on brand guidelines and elevates LF's elevated & consistent positioning and across all touchpoints.
• Build formats across short-form video, live commerce, editorial features, and community content.

Performance & Commercial Impact

• Establish and track KPIs across reach, engagement, community growth, EMV, and attributable sales.
• Translate insights into optimisation and innovation.
• Partner with Performance Marketing to ensure content drives full-funnel impact (awareness conversion).

Leadership & Team Development

• Build, inspire, and manage a high-performing social and content team.
• Foster collaboration with Brand, PR & Talent, Ecommerce, and Creative.
• Role model LF's values and embed a culture of agility and creativity.

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster. What are you waiting for?

Benefits

Use the following benefit categories:

• Company & Career Development:
  • Access bespoke development programmes that have been designed and developed by our in-house L&D team.
  • Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
• Leave & Flexibility:
  • 25 days annual leave plus bank holidays.
  • Don't want to work on your birthday? We don't either! Enjoy your day off on us!
  • Enhanced maternity and paternity pay, depending on length of service.
  • Up to 10 days compassionate leave.
  • Buy back up to 3 days each year.
  • Unlock 2 days volunteer leave after 12-months.
• Wellbeing:
  • Access face-to-face and virtual appointments with our in-house GP.
  • Access our in-house CBT therapist.
  • Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
  • State-of-the-art on-site gym.
  • Access to our on-site physio.
• Perks:
  • Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
  • Subsidised bus pass from Manchester City Centre to our ICON office.
  • Up to 50% staff discount on THG brands.
  • On-site staff shop.
  • Access to on-site barber.
  • Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
  • Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.