Head of Sales - WFH

JR United Kingdom; Cardiff; Remote; GBP 60,000 - 100,000; Full time

Job summary

A leading UK food manufacturer seeks a dynamic Head of Sales to lead its national sales function from a home base, with travel across the UK. This senior role involves shaping the commercial strategy to drive growth in retail, wholesale, foodservice, and events. The ideal candidate will have extensive experience in senior sales leadership and a proven ability to manage high-performing teams while delivering significant sales results.

Qualifications

• Extensive experience in a senior sales leadership role within food or FMCG.
• Proven track record in delivering significant sales growth.
• Deep understanding of the UK retail and B2B food markets.

Responsibilities

• Develop and execute the overall sales strategy across all commercial channels.
• Lead and manage a growing team of sales account managers.
• Identify new revenue opportunities and drive market penetration.

Skills

Commercial Acumen

Strategic Thinking

Negotiation Skills

Leadership

Job description

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An ambitious and fast-growing UK food manufacturer is seeking a commercially driven Head of Sales to lead and scale its national sales function. This senior leadership role will oversee strategic growth across retail, wholesale, foodservice, and events channels, playing a central role in shaping the commercial future of the business.

THIS IS A HOME BASED POSITION WITH UK TRAVEL.

The company supplies a portfolio of high-quality food products to major retailers, businesses, and events across the UK, and is now looking for a dynamic leader to drive further expansion.

Key Responsibilities:

• Develop and execute the overall sales strategy across all commercial channels.
• Lead, manage, and mentor a growing team of sales account managers and business development professionals.
• Build and maintain relationships with major retail buyers, distributors, and key partners.
• Identify new revenue opportunities and drive market penetration through innovation and strong commercial execution.
• Collaborate closely with marketing, operations, and product teams to align growth strategies.
• Monitor performance metrics, sales forecasts, and market trends to drive decision-making and performance.

Candidate Profile:

• Extensive experience in a senior sales leadership role, ideally within food, FMCG, or a related consumer goods environment.
• Proven track record of delivering significant sales growth and managing high-performing teams.
• Strong commercial acumen, strategic thinking, and excellent negotiation skills.
• Deep understanding of the UK retail and/or B2B food markets.
• Confident communicator with the ability to engage and influence stakeholders at all levels.
• Results-oriented, with a hands-on approach to leadership.