Head of Sales Strategy

Focus 5 Recruitment; Leeds; On-site; GBP 90,000 - 130,000; Full time

Job summary

Focus 5 Recruitment is helping a commercially minded, scaling B2C business in Leeds recruit a strategic sales leader who loves turning data into growth. This isn’t a traditional Head of Sales role but an opportunity to shape the next phase of expansion by building the sales strategy and infrastructure.

You’ll analyse channels, optimise the customer journey from enquiry to sale, identify untapped opportunities and turn insight into action.

Qualifications

• Senior-level within scaling B2C, ecommerce or online services business.
• Strong commercial and analytical mindset, with a track record of using data to influence sales strategy.
• Experience going beyond simply managing a sales team to shape the wider sales operation.

Responsibilities

• Analyse where customers are coming from and how channels perform to identify growth opportunities.
• Design and improve sales processes, develop new routes to market and implement operational changes.
• Turn insights into action and build the sales infrastructure to support ambitious growth.
• Operate as the architect of the sales operation, aligning processes, systems and performance.

Job description

A strategic sales role with the opportunity to shape the next phase of growth

This is not a traditional Head of Sales role.

We’re looking for a commercially minded sales leader who loves getting under the skin of the numbers, understanding what is driving sales today and identifying where the next level of growth can come from.

You’ll be joining a highly successful, entrepreneurial B2C business that has experienced significant growth over the last decade and is now embarking on an ambitious expansion programme. This is a key role in that journey.

The ambition is significant, and we’re looking for someone who can help build the sales strategy, processes and infrastructure needed to support the next phase of growth.

What will you be doing?

You’ll take a strategic view of the entire sales operation, analysing where customers are coming from, how different channels are performing and where there are opportunities to unlock additional growth.

You’ll be looking at questions such as:

• Which sales channels are delivering the strongest results?
• Where are there untapped opportunities?
• What does the customer journey look like from enquiry through to sale?
• Where can processes be improved to increase conversion?
• What new sales routes could be developed?
• What is the data telling us about where future growth will come from?

You’ll then turn those insights into action.

This means designing and improving sales processes, developing new routes to market, introducing operational change and making sure the business has the right sales infrastructure to achieve its ambitious growth plans.

In many ways, you’ll act as the architect of the sales operation — understanding how all the different elements fit together and designing the strategy to deliver the best possible results.

What are we looking for?

We’re looking for someone who has already operated at a senior level within a scaling B2C, ecommerce or online services business.

You’ll need a strong commercial and analytical mindset, with a track record of using data to influence sales strategy and drive meaningful growth.

You might come from a traditional sales leadership background, but your experience will need to go beyond simply managing a sales team. We want someone who understands the wider sales operation and can demonstrate how they have used data, processes and strategy to significantly increase revenue.

You’ll be someone who:

• Has helped scale sales by tens of millions of pounds
• Has worked in a fast-growth B2C, ecommerce or online services environment
• Uses data and insight to make strategic sales decisions
• Understands different customer acquisition channels and how to optimise them
• Can identify new routes to market and untapped opportunities
• Is commercially creative but equally strong at implementing ideas
• Enjoys getting into the detail of processes, systems and operational performance
• Has a hands-on sales background and understands what great sales execution looks like

This is a rare opportunity to join a business at a genuinely exciting point in its growth. The foundations are already there. The business has a strong track record, significant momentum and ambitious plans for the future. Now they need someone who can help build the sales operation capable of taking them to the next level.

You’ll have genuine freedom to challenge the status quo, bring new ideas and make changes that have a visible impact on the performance of the business.

You’ll also become part of the leadership team, with the opportunity to grow the role and your own career as the business continues to scale. For someone who enjoys building, improving and making a measurable commercial impact, this could be a hugely exciting time to join.