Head of Retail Sales

BathroomsbyDesign; Greater London; On-site; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Vitality Health Plan

Company pension scheme

30 days annual leave

Job summary

BathroomsByDesign, a design-led London retailer, is expanding beyond three showrooms and seeking a hands-on sales leader to drive performance across Richmond, Fulham and Brentford. You’ll coach designers on live conversations, build a high-performance culture, and collaborate with Operations, Marketing and Aftersales to improve the end-to-end client journey.

You’ll spend significant time on the showroom floor, shaping revenue, margin and profitability while developing future sales leaders and

Qualifications

• Proven track record as a successful showroom salesperson.
• Experience leading, coaching and developing salespeople to improve performance.

Responsibilities

• Lead sales performance across all three showrooms (Richmond, Fulham, Brentford).
• Coach designers in live customer conversations to win business.
• Manage KPIs, pipeline, CRM, forecasting and reporting.
• Drive conversion, average order value, productivity and profitability.
• Develop future showroom leaders and succession plans.

Skills

Showroom sales

Coaching teams

CRM usage

Sales reporting

Negotiation

Tools

CRM system

Job description

Lead from the front. Build a sales team that wins.

We are an award-winning, founder-led London retailer building the UK's most design-led bathroom brand. Across our three showrooms, we combine exceptional design, proprietary 3D and VR technology through KADware, and our own-brand product portfolio, including DMG, to help clients create beautiful homes.

Why now

BathroomsByDesign is laying the foundations for growth beyond our three London showrooms, with ambitions to build a national and international brand. We are strengthening our senior team with people who can turn that ambition into results. You'll have the opportunity to shape how we sell, develop future sales leaders and help build a high-performance culture in a founder-led business where ownership, pace and initiative matter. The people we bring in now can help shape the next chapter of the business. An Employee Share Scheme is in development, with potential future participation subject to the scheme's terms.

The role

This is a hands-on leadership role, not a desk-based management position. You'll take responsibility for retail sales performance across Richmond, Fulham and Brentford, setting the standard for customer experience, conversion, margin and profitable growth. You'll spend significant time on the showroom floor, coaching designers in live customer conversations, helping them win business and building the disciplines that turn individual talent into consistent team performance. You'll work closely with the CEO & Founder and partner with Operations, Marketing and Aftersales to improve the

whole customer journey. You'll combine commercial rigour with the credibility that comes from having sold successfully yourself.

What you'll own

• Sales performance across all three showrooms, delivering agreed revenue, gross margin and profitability targets.
• A high-performance culture built on clear expectations, accountability, customer excellence and continuous improvement.
• Practical coaching on the showroom floor: consultative selling, design-led conversations, negotiation, objection handling and closing.
• Consistent sales disciplines, KPIs, pipeline management, CRM use, forecasting and reporting across the cluster.
• Improvements in conversion, average order value, productivity and customer satisfaction.
• Regular sales meetings, one-to-one coaching and training workshops that raise capability and share best practice.
• Identifying talent, developing future showroom leaders and building a strong succession pipeline.
• Close collaboration with Operations, Marketing and Aftersales to remove friction and improve the client experience.
• Input into budgeting, forecasting, market and competitor analysis, showroom growth plans and wider commercial strategy.

What success looks like in 12 months

• Consistent delivery of revenue, gross margin and profitability targets across the cluster.
• Measurable improvement in showroom conversion and average transaction values.
• A more capable, engaged and accountable sales team, with coaching embedded in everyday activity.
• Consistent standards and customer experience across all three showrooms.
• Clear succession plans and identifiable future sales leaders.
• Strong customer feedback and sustained execution of agreed growth initiatives.

What you'll bring

• A proven track record as a successful salesperson in a showroom or design-led retail environment; KBB, kitchens, bathrooms, interiors or furniture experience is relevant.
• Experience leading, coaching and developing salespeople to improve performance—not just managing results from a distance.
• Credibility on the showroom floor: you can demonstrate excellent selling, negotiate confidently and help others close.
• Strong commercial instincts and a clear understanding of revenue, gross margin, conversion, pipeline and average order value.
• A customer-first mindset that balances exceptional service with profitable outcomes.
• Confidence using CRM and sales reporting to identify opportunities, focus activity and maintain accountability.
• Energy, resilience and pace, with the ability to influence teams across multiple locations and turn plans into action.
• A collaborative leadership style, high standards and the ambition to help build something bigger.

Package

• Competitive base salary of 55-65K, reflecting experience and capability.
• Performance-related bonus, linked to agreed commercial and team performance objectives.
• Potential future equity participation as the business grows, subject to the relevant scheme terms and eligibility.
• Vitality Health Plan.
• Company pension scheme.
• Annual leave: 30 days including Bank Holidays, rising to 33 days based on length of service.

London-based, with regular presence across our Richmond, Fulham and Brentford showrooms. This role requires time on the showroom floor and travel between locations to coach teams, review performance and maintain consistent standards.

Our process is designed to move from the first conversation to offer within three weeks for the right person.BathroomsByDesign is committed to building a team that reflects the diversity of the clients and communities we serve.

We welcome applications from every background.