Head of Product Marketing (maternity cover), Prime Video Advertising, EU

Amazon Digital UK Limited; London; On-site; GBP 70,000 - 120,000; Full time

Job summary

A leading company is seeking a Head of Product Marketing for Prime Video Advertising in London, responsible for leading B2B marketing strategies in a dynamic environment. The role involves developing marketing plans, managing budgets, and collaborating with cross-functional teams to boost advertiser engagement and brand presence across Europe. Candidates should possess strong analytical and communication skills with extensive experience in product marketing.

Qualifications

• Experience managing multiple projects and meeting aggressive deadlines.
• Proven ability to independently lead complex, cross-functional programs.
• Motivated self-starter who thrives in a rapidly evolving business.

Responsibilities

• Lead B2B product marketing strategy for Prime Video Advertising.
• Develop marketing plans that influence advertiser perceptions.
• Oversee sourcing, verification, and communication of market insights.

Skills

Analytical mindset

Exceptional communication skills

Budget management

Project management

Education

Professional marketing experience

Experience in product marketing

Tools

Salesforce

Job description

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Head of Product Marketing (maternity cover), Prime Video Advertising, EU, London

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Client:

Amazon Digital UK Limited

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

6777e3050727

Job Views:

27

Posted:

22.06.2025

Expiry Date:

06.08.2025

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Job Description:

*This is a fixed term contract covering a maternity cover*

Are you interested in helping to shape the future of movies and television? Do you want to help define the next generation of how and what Amazon customers are watching? Prime Video is one of the leading digital video services, and we’re just getting started changing the way millions of people around the world enjoy content. Now available in more than 240 countries and territories worldwide, Prime Video offers customers a vast collection of TV shows and movies- all with the ease of finding what they ove to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. Video Advertising is rapidly evolving as customers shift their viewing experiences from traditional linear TV to streaming via connected devices, and Prime Video is a rising player in this space. The team works in a dynamic and global environment where innovating on behalf of our customers is at the heart of everything we do.

Prime Video is looking for a Head of Product Marketing on a fixed term contract (Maternity Cover) to lead our B2B product marketing strategy for Prime Video Advertising in Europe. This is a high-impact role focused on positioning, go-to-market (GTM) strategy, advertiser engagement, and sales enablement across the region. The ideal candidate can think strategically and execute to a high standard, has strong written and verbal communication skills, and is excited to experiment and learn in a data driven environment, using customer data and insight to shape marketing strategies and execution. You work with minimal direction and move quickly while delivering high-quality outputs. This role will lead a team of product marketers and is highly cross-functional requiring close partnership across Ad Sales, Prime Video, Amazon MGM Studios, Brand & Events, Research, PR, and Product teams to drive advertiser consideration, adoption, and advocacy.


Key job responsibilities
* Shape Prime Video’s B2B product marketing strategy in the EU, ensuring alignment with GTM objectives and brand positioning at key industry events. Build a roadmap for B2B marketing activations with Prime Video and Amazon Ads.
* Develop messaging and marketing plans that influence advertiser perceptions and deliver sustained awareness of Prime Video advertising across the EU.
* Work closely with product marketing, sales, GTM, and Insights to align B2B marketing objectives with business goals.
* Develop and manage marketing budgets, optimising spending with data-driven insights.
* Act as a trusted advisor to senior leadership, ensuring alignment across product marketing, event strategies and execution.
* Build and deliver ‘Upfronts’ strategy across product marketing and events for Prime Video Ads across EU.
* Plan and execute strategic, regional, and local events supporting Prime Video Ads’ growth and marketing objectives. Define success metrics, track event performance, and refine strategies based on key insights.
* Define event strategies, maintaining high execution standards, audience engagement, and measurable success.
* Influence internal stakeholders to secure resources, align priorities, and advocate for marketing needs.
* Oversee sourcing, verification and communication of service level and title level insights
* Conduct competitive benchmarking to identify market trends and opportunities.
* Establish scalable workflows and approval processes for B2B marketing execution.
* Collaborate with the sales team to develop effective sales enablement tools and training materials to support the sales process and drive revenue growth.
* Stay updated on industry trends, innovations, and emerging technologies to enhance Prime Video’s leadership in B2B advertising.
* Lead and develop a high-performing team of product marketing managers.

BASIC QUALIFICATIONS

- Experience driving direction and alignment with cross-functional teams
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
- * Professional marketing experience.
- * Experience managing multiple projects and meeting aggressive deadlines
- * Extensive experience in product marketing, including experience supporting brand partnerships, and/or high-impact events.
- * Proven ability to independently lead complex, cross-functional programs with minimal guidance.
- * Strong budget management skills, able to maximize impact while minimizing costs.
- * Exceptional communication and presentation skills, with experience in influencing cross-functional teams and senior stakeholders.
- * Analytical mindset, able to interpret data and apply insights to improve event performance and refine strategy.
- * Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- * Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business.

PREFERRED QUALIFICATIONS

- Experience working cross-functionally across marketing, product management, analytics, UX, and research
- * Experience in the advertising or streaming/media industry.
- * Experience with insights platforms, Salesforce, or measurement tools.