Head of PPC

Another Concept Ltd; Leeds; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Flexible hybrid working

Professional development & growth

Share options potential

Private health insurance after 1 year

Office in Leeds city centre

Quarterly socials & free lunches

Nespresso coffee & snacks

Office bar

UK/conference training budget

Home office budget

Cycle to work scheme

Job summary

Another Concept Ltd in Leeds is seeking a seasoned Head of PPC to own the paid media strategy across Google Ads, Meta, TikTok and Amazon Ads for SME clients. You’ll lead a growing team, set performance standards, and drive new business with founders’ support.

You’ll have a strong track record in PPC, client leadership, and a data-driven approach to optimize campaigns and grow revenue. Hybrid work from Leeds city centre applies.

Qualifications

• 7+ years proven hands-on PPC agency experience.
• Strong knowledge of Google Ads; experience across Meta Ads, TikTok Ads, ChatGPT Ads or Amazon Ads is a strong advantage.
• Confident client-facing communicator, able to explain strategy and performance.
• Analytical mindset with the ability to turn data into clear, actionable recommendations.
• Experience mentoring or supporting less experienced team members.
• Strong organisational and time management skills.

Responsibilities

• Own the strategy, delivery and optimisation of PPC campaigns across a portfolio of SME client accounts.
• Manage day-to-day activity across Paid Media, adapting strategy to each client's budget and goals.
• Ensure PPC best practice is embedded across the agency and shared with the wider team.
• Act as the primary point of contact for clients on paid media, delivering performance updates and strategic recommendations.
• Build strong, lasting client relationships and provide guidance to team members.
• Oversee reporting on campaign performance and ensure delivery against KPIs and budget targets.
• Support pitches and proposals for prospective clients and contribute to case studies.

Skills

PPC management

Google Ads

Client-facing communication

Analytics

Mentoring

Time management

Tools

Looker Studio

GA4 / GTM

Shopify / WordPress

Job description

Location: Leeds City Centre
Reports to: Performance Marketing Director
Department: PPC
Role: Head of PPC
Job Type: Full-Time (37.5 hours per week)
Salary: £45k - £60k per year DOE

About US

Another Concept is an award-winning performance marketing agency based in Leeds. We’re a Prolific North ‘Independent Agency to Watch’, a three-time Global Search Awards winner and a Prolific North Marketing Awards winner.

We’re a fast-growing agency with international recognition, loyal clients and five-star ratings on both Google and Trustpilot.

We’re looking for a knowledgeable and motivated Head of PPC to take this service offering to the next level.

If you’re looking for the next step in your career, get in touch.

JOB OVERVIEW

The successful candidate will take ownership of our paid media offering across Google Ads, Meta, TikTok and Amazon Ads, managing a portfolio of SME client accounts.

We're offering someone the opportunity to get in at the ground level and become a figurehead of an established, fast-growing agency. With support from the founders, we want you to grow the department in terms of headcount and revenue with enthusiasm and drive.

For the right candidate, we'd be willing to explore share options in the company after meeting agreed targets.

You will be the go-to PPC expert for the agency, setting strategy, ensuring best practice across the team, and acting as the main point of contact for clients on performance and growth. You'll also play a key part in new business, helping to pitch and scope paid media work for prospective clients.

This is also a hybrid role, meaning that the successful candidate will have some opportunities to work from home, as well as in our Leeds city centre office.

The company offers quarterly social events. We also offer an annual training and conference budget, the cycle scheme, as well as a one-off budget allowance for a remote working office set up.

KEYRESPONSIBILITIES

• Own the strategy, delivery and optimisation of PPC campaigns across a portfolio of SME client accounts.
• Manage day-to-day activity across Paid Media, adapting strategy to each client's budget and goals.
• Ensure PPC best practice is embedded across the agency and shared with the wider team.

Client Management

• Act as the primary point of contact for clients on paid media, delivering performance updates and strategic recommendations.
• Build strong, lasting client relationships, in keeping with our no-nonsense, no-account-manager approach.
• Provide guidance, training and quality control to team members working across PPC accounts.
• Support the growth of colleagues newer to paid media, helping them develop their skills and confidence.

Reporting & Analysis

• Oversee reporting on campaign performance across the paid media portfolio, translating data into clear, actionable insight for clients and the wider team.
• Ensure delivery against client KPIs and budget targets.

New Business

• Support pitches and proposals for prospective clients, scoping paid media strategy and budget recommendations.
• Contribute to case studies and award entries showcasing paid media results.

REQUIREMENTS

• 7+ Years proven hands-on experience managing PPC campaigns within an agency environment.
• Strong working knowledge of Google Ads; experience across Meta Ads, TikTok Ads, ChatGPT Ads or Amazon Ads is a strong advantage.
• Confident client-facing communicator, able to explain strategy and performance.
• Analytical mindset with the ability to turn data into clear, actionable recommendations.
• Experience mentoring or supporting less experienced team members.
• Strong organisational and time management skills.

DESIREDSKILLS

• Experience with Looker Studio or similar reporting/dashboard tools.
• Familiarity with SEO and content tools such as Ahrefs or SEMrush.
• Understanding of CRO and ability to make recommendations.
• Experience with Google Tag Manager, GA4 and conversion tracking setup.
• Knowledge of Shopify, WordPress or Webflow-based client sites.
• Experience contributing to new business pitches or proposals.

WHATWEOFFER

• Flexible hybrid working.
• Opportunities for professional development and growth.
• Potential for share options in a growing company
• Private health insurance after 1 year
• Permanent office in Leeds city centre.
• Quarterly work socials, regular free lunches, free Nespresso coffee and snacks, office bar.
• A personal training and development budget e.g. to attend relevant conferences and events in the UK and abroad.
• Opportunities to attend award ceremonies in the UK and abroad.
• A personal budget for home office appliances and furniture.
• The cycle to work scheme.

Another Concept is an equal opportunities employer. We welcome applications from all suitably qualified candidates.