Head of PPC

Another Concept; Leeds; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Quarterly social events

Annual training budget

Cycle to work scheme

Home office setup budget

Private health insurance after 1 year

Office in Leeds city centre

Job summary

Another Concept in Leeds is seeking a knowledgeable Head of PPC to own and scale paid media across Google Ads, Meta, TikTok and Amazon Ads for a portfolio of SME clients. This leadership role offers the chance to shape strategy, lead a growing team and drive revenue with founders' support.

You will be the go-to PPC expert, setting best practices, delivering client updates, mentoring colleagues, and contributing to new business pitches.

Qualifications

• 7+ years proven PPC agency experience.
• Strong know-how of Google Ads; experience with Meta/TikTok/ Amazon Ads is advantageous.
• Confident communicator with client-facing experience and data-driven approach.

Responsibilities

• Own strategy, delivery and optimisation of PPC campaigns for SME clients.
• Lead day-to-day paid media activities and adapt to client budgets and goals.
• Mentor junior team members and share knowledge.
• Serve as primary client contact for performance updates and recommendations.
• Oversee campaign performance reporting and KPI delivery.

Tools

Looker Studio

GA4

Google Tag Manager

Job description

Reports to: Performance Marketing Director

Department: PPC

Role: Head of PPC

Job Type: Full-Time (37.5 hours per week)

Salary: £45k - £60k per year DOE

ABOUT US

Another Concept is an award-winning performance marketing agency based in Leeds. We’re a Prolific North ‘Independent Agency to Watch’, a three-time Global Search Awards winner and a Prolific North Marketing Awards winner.

We’re a fast-growing agency with international recognition, loyal clients and five-star ratings on both Google and Trustpilot.

We’re looking for a knowledgeable and motivated Head of PPC to take this service offering to the next level.

If you’re looking for the next step in your career, get in touch.

JOB OVERVIEW

The successful candidate will take ownership of our paid media offering across Google Ads, Meta, TikTok and Amazon Ads, managing a portfolio of SME client accounts.

We're offering someone the opportunity to get in at the ground level and become a figurehead of an established, fast-growing agency. With support from the founders, we want you to grow the department in terms of headcount and revenue with enthusiasm and drive.

You will be the go-to PPC expert for the agency, setting strategy, ensuring best practice across the team, and acting as the main point of contact for clients on performance and growth. You'll also play a key part in new business, helping to pitch and scope paid media work for prospective clients.

This is also a hybrid role, meaning that the successful candidate will have some opportunities to work from home, as well as in our Leeds city centre office.

The company offers quarterly social events. We also offer an annual training and conference budget, the cycle scheme, as well as a one-off budget allowance for a remote working office set up.

KEY RESPONSIBILITIES

• Own the strategy, delivery and optimisation of PPC campaigns across a portfolio of SME client accounts.
• Manage day-to-day activity across Paid Media, adapting strategy to each client's budget and goals.
• Ensure PPC best practice is embedded across the agency and shared with the wider team.

Client Management

• Act as the primary point of contact for clients on paid media, delivering performance updates and strategic recommendations.
• Build strong, lasting client relationships, in keeping with our no-nonsense, no-account-manager approach.
• Provide guidance, training and quality control to team members working across PPC accounts.
• Support the growth of colleagues newer to paid media, helping them develop their skills and confidence.

Reporting & Analysis

• Oversee reporting on campaign performance across the paid media portfolio, translating data into clear, actionable insight for clients and the wider team.
• Ensure delivery against client KPIs and budget targets.

New Business

• Support pitches and proposals for prospective clients, scoping paid media strategy and budget recommendations.
• Contribute to case studies and award entries showcasing paid media results.

REQUIREMENTS

• 7+ Years proven hands-on experience managing PPC campaigns within an agency environment.
• Strong working knowledge of Google Ads; experience across Meta Ads, TikTok Ads, ChatGPT Ads or Amazon Ads is a strong advantage.
• Confident client-facing communicator, able to explain strategy and performance.
• Analytical mindset with the ability to turn data into clear, actionable recommendations.
• Experience mentoring or supporting less experienced team members.
• Strong organisational and time management skills.

DESIRED SKILLS

• Experience with Looker Studio or similar reporting/dashboard tools.
• Familiarity with SEO and content tools such as Ahrefs or SEMrush.
• Understanding of CRO and ability to make recommendations.
• Experience with Google Tag Manager, GA4 and conversion tracking setup.
• Knowledge of Shopify, WordPress or Webflow-based client sites.
• Experience contributing to new business pitches or proposals.

WHAT WE OFFER

• Flexible hybrid working.
• Opportunities for professional development and growth.
• Potential for share options in a growing company
• Private health insurance after 1 year
• Permanent office in Leeds city centre.
• Quarterly work socials, regular free lunches, free Nespresso coffee and snacks, office bar.
• A personal training and development budget e.g. to attend relevant conferences and events in the UK and abroad.
• Opportunities to attend award ceremonies in the UK and abroad.
• A personal budget for home office appliances and furniture.
• The cycle to work scheme.

Another Concept is an equal opportunities employer. We welcome applications from all suitably qualified candidates.