Head of Performance Planning & Optimisation

Adelphi Group; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Omnicom Media UK is seeking a strategic Head of Performance Planning & Optimisation to standardise governance across digital campaigns and drive measurable client outcomes through rigorous planning and in-flight testing.

You will lead cross-functional teams across planning, data & analytics, and channel leads, embedding data-led decision making, scalable frameworks, and omni-channel budget allocation to deliver high-maturity performance.

Qualifications

• Senior leader with performance marketing/digital media experience in the UK.
• Proven track record of large-scale performance strategies.
• Strong commercial acumen with revenue growth experience.
• Ability to influence without direct authority.
• Experience with data/measurement infrastructure.
• Experience leading cross-agency collaboration.

Responsibilities

• Drive standardisation of performance planning across agencies.
• Lead structured test-and-learn agendas and governance across markets.
• Translate data into actionable, omnichannel media plans and budget allocations.
• Align planning with client goals and business outcomes.
• Coach and develop Performance Planning teams and ensure high-quality delivery.

Skills

Senior leadership

UK market knowledge

Cross-functional collaboration

Commercial acumen

Data-driven decision making

Executive stakeholder management

Job description

Omnicom Media UK is seeking a strategic Head of Performance Planning & Optimisation to standardise governance across digital campaigns and drive measurable client outcomes through rigorous planning and in-flight testing.

You will lead cross-functional teams across planning, data & analytics, and channel leads, embedding data-led decision making, scalable frameworks, and omni-channel budget allocation to deliver high-maturity performance.