Head of Performance Marketing

TEAM; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary + bonus

24 days annual leave

Opportunity to influence international

Job summary

TEAM is seeking a Head of Performance Marketing to drive a truly international digital growth agenda. You will shape a joined-up strategy, connect investment decisions with outcomes and empower specialist teams with direction and frameworks for sustainable growth.

Expect leadership responsibilities, broad channel coverage (PPC, Paid Social, Mobile/App, Programmatic, YouTube) and a strong analytics focus to optimise performance across markets.

Qualifications

• Senior-level experience in digital marketing with leadership or mentoring.
• Global/B2B/B2C marketing experience across multiple markets.
• Strong budgeting, forecasting, attribution and analytics capabilities.

Responsibilities

• Own cross-market planning, forecasting, targets and reporting.
• Create joined-up digital ecosystem across PPC, Paid Social, Mobile/App, Programmatic and YouTube.
• Develop measurement frameworks for attribution, incrementality and MMM.
• Align Brand, ATL, Creative and Retention with paid media across the full funnel.
• Lead cross-channel testing and optimisation including automation and CRO.
• Support senior digital leadership with team direction and strategic initiatives.

Education

Marketing degree or related

Job description

Growth across international markets depends on more than individual channels delivering in isolation. As Head of Performance Marketing, you’ll shape a joined-up digital strategy, connect investment decisions with commercial outcomes and give specialist teams the insight, direction and frameworks needed to deliver sustainable growth.

What’s in it for you

• Competitive salary plus an annual bonus following successful completion of probation
• 24 days’ annual leave, with additional days awarded after three years’ service
• Opportunity to influence international growth within one of the world’s largest iGaming organisations

Your responsibilities as Head of Performance Marketing

• Own cross-market planning, forecasting, targets and reporting, challenging budgets and results while identifying risks, opportunities and actions
• Create a joined-up digital ecosystem across PPC, Paid Social, Mobile/App, Programmatic and YouTube, ensuring investment reflects each channel’s role within the customer journey
• Develop measurement frameworks covering attribution, incrementality, MMM, funnel analysis and dashboarding, working with BI, Analytics and Technology to improve data agility
• Connect Brand, ATL, Creative and Retention activity with paid media, ensuring messaging, investment and insights work together across the full funnel
• Lead cross-channel testing and optimisation, identifying opportunities across automation, AI, CRO, landing pages, offers and technology
• Support senior digital leadership with team direction, stakeholder management, operational improvements, strategic initiatives and the development of channel specialists

What we’re looking for in a Head of Performance Marketing

• Senior-level experience within digital marketing in a fast-paced, commercially led environment, including leadership, mentoring or team management
• Broad knowledge across PPC, Paid Social, Mobile/App, Programmatic and/or YouTube, alongside deep expertise within at least one core discipline
• International experience covering multiple markets, with strong knowledge of budgeting, forecasting, reporting, attribution, testing and marketing effectiveness
• Strong commercial and analytical capability, including the ability to influence and constructively challenge senior stakeholders and specialists
• Understanding of how Brand, ATL, Creative, Retention and paid media work together; iGaming, ecommerce, fintech, subscriptions or digital entertainment experience would be advantageous

Ready to take ownership of a genuinely international digital growth agenda? Help shape how investment, channels, data and teams come together to deliver stronger commercial results.