Head of Paid Media

ThePlaceToBe; Leeds; Hybride; GBP 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Hybrid work

Résumé du poste

ThePlaceToBe is seeking a Head of Paid Media in Leeds for a hybrid, 3-days-a-week arrangement with a Leeds City Centre base. You will lead a growing Paid Media team, shape campaign strategy across Google, Meta, TikTok, and more, and drive spend efficiency for key clients.

You’ll manage a small team, mentor staff, and present performance insights to Senior Leadership, while maintaining strong client relationships and ensuring cross-functional alignment with creative teams.

Qualifications

• Experience in Paid Media with focus on Paid Search and Paid Social.
• Strong numerical skills and Excel proficiency; comfortable with data.
• Ability to lead a team, delegate tasks and conduct appraisals.
• Confident client-facing skills and regular meetings.
• Agency experience is a bonus but not essential.
• Ability to manage large digital spends and budgets.
• Good understanding of Paid Media landscape across channels.
• You can commute to Leeds City Centre.

Responsabilités

• Plan strategy of Paid Media across Google Ads, Bing Ads, Meta, TikTok and more.
• Manage digital marketing spends into the thousands per month.
• Liaise with clients to update them on performance.
• Present ideas to Senior Leadership to grow the department.
• Take part in recruitment and team development.
• Directly manage a small team of executives and managers.
• Collaborate with creative teams to align visuals with strategy.

Connaissances

Team leadership

Budget management

Client liaison

Performance reviews

Strategic planning

Paid media expertise

Communication

Outils

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

Google Analytics

Excel

Description du poste

Leeds City Centre – 3 days a week - Hybrid

About the role...

As a Head of Paid Media, you’ll join a growing Paid Media department and assist with the activation and strategic planning of Paid Media campaigns for a selection of the agency’s key clients and looking after a team of specialists

What you’ll be doing day to day...

• Plan strategy of Paid Media across GoogleAds, BingAds, Meta, TikTok etc across a selection of agency’s flagship clients
• Manage digital marketing spends into the thousands per month
• Liaise with clients regularly to ensure that are update on campaign performance
• Present ideas to Senior Leadership to ensure the department is being grown and developed
• Take part in recruitment and team development
• Directly manage a small team of executives and managers
• Work with the creative departments and ensure visuals align against strategy and activation

About you...

To be considered for this Head of Paid Media role you must have a passion for all things Biddable Media

• Previous experience within a Paid Media focused role, with a strong background specifically within Paid Search and Paid Social
• Strong experience using tools such as, GoogleAds, Meta, TikTok, Snapchat and many more
• Have strong numerical skillset with working experience of MS Excel and Google Analytics
• Ability to manage a team, delegate tasks and conduct performance reviews
• Be confident enough to speak to clients regularly and take lead upon meetings
• Digital Marketing Agency experience (not essential)
• Be able to manage large digital spends
• Understanding of the wider Paid Media sphere (Paid Social, Display and Affiliates)
• You must be able to commute to Leeds City Centre