Head of Organic (12 month Maternity placement)

Reboot Online Marketing Ltd.; Greater London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

Reboot, a leading organic search agency, seeks an experienced SEO leader to take ownership of organic search delivery during a 12‑month maternity cover contract. You’ll shape the strategy, coach the team and bring SEO delivery together around clear client goals, aligning with content and Digital PR to deliver measurable commercial progress.

You’ll lead a team of SEO specialists, run audits, set roadmaps, and ensure briefs, reviews and reporting are of high quality, with budgets and timing kept

Qualifications

• A track record of leading SEO strategy and delivery across multiple clients or a complex in-house portfolio.
• Strong practical knowledge of technical SEO and content development.

Responsibilities

• Lead and develop the organic team, strengthening SEO understanding and strategic judgment across strategy and content roles.
• Own SEO strategy across the client portfolio and define roadmaps with priorities, owners and measures of success.
• Collaborate with strategy, digital PR and data teams to align campaigns with client goals and search demand.
• Manage briefs, quality assurance and reporting; maintain budgets and capacity for delivery.
• Drive process improvements, automation and responsible use of AI in analysis and delivery.

Skills

SEO leadership

Strategic planning

Team management

Client communication

Job description

You’ll join Reboot, an established pure-play organic search agency known for its SEO experiments, original research and data-led Digital PR.

We test how search works and use what we learn to improve client strategies, helping lead the way as organic search evolves. As we enter our next phase of growth, you’ll help shape an offering that brings SEO, content, Digital PR and data together to deliver measurable results.

We’re building a stronger strategy layer at Reboot. That means understanding the commercial challenge, identifying the search opportunity and setting a roadmap that gives delivery a clear purpose. Every piece of work should have a reason to exist within that plan, whether it improves discoverability, meets search demand, strengthens authority or helps turn organic visibility into enquiries and sales.

Steered by our Strategy Director, you’ll work closely with our Heads of Department, helping turn that approach into consistent client delivery.

This role suits someone who enjoys leading a team and staying close to the work. You’ll be comfortable challenging a roadmap, investigating a performance problem and showing colleagues how to improve their approach.

Lead an effective organic search function that translates client business goals into prioritised strategies, coordinated delivery and measurable commercial progress.

Own SEO strategy and delivery

• Take accountability for organic search delivery across the client portfolio, covering technical SEO, on-page optimisation, content and authority development.

• Work with strategy managers to turn client objectives, audience insight and search analysis into clear roadmaps with agreed priorities, owners and measures of success.

• Ensure briefs and recommendations explain the search opportunity, the intended outcome and how the work contributes to the wider strategy.

• Stay hands-on where senior expertise is needed, including audits, technical investigations, complex recommendations and performance recovery.

• Review progress regularly and adjust priorities as results, client needs and search behaviour change.

Connect the disciplines

• Work with the strategy team to keep strategic direction and delivery aligned, with clear accountability across workstreams.

• Partner with the Head of Digital PR to align campaigns with relevant search demand, authority gaps and priority pages.

• Bring the data team into opportunity analysis, original research, campaign development and performance evaluation.

• Guide content priorities around audience needs, search intent and commercial value, working with the editor and writers to maintain quality.

• Help evolve Reboot’s organic offering through evidence from client work, testing and changes in traditional and AI-led search.

Lead and develop the team

• Manage and coach the organic team, strengthening SEO understanding and strategic judgement across strategy and content roles.

• Support new hires with clear onboarding, expectations and development plans.

• Set practical standards for roadmaps, briefs, quality assurance and reporting.

• Own capacity and prioritisation so the team can deliver agreed work to a high standard.

• Help shape team structure and hiring as the function evolves during the contract.

Own performance and client confidence

• Set meaningful performance measures with clients, connecting visibility and qualified traffic to enquiries, conversions or revenue where measurement allows.

• Lead reporting that explains what changed, what it means and what should happen next.

• Act as a senior point of contact for strategic discussions, performance concerns and escalations.

• Support client retention through clear communication, sound recommendations and consistent delivery.

• Maintain oversight of team budgets, resourcing and profitability.

• Work with Growth on pitches, proposals and onboarding, ensuring commitments are commercially sensible and deliverable.

Improve how we work

• Identify bottlenecks and improve processes, tools and documentation.

• Test automation and AI where they can improve analysis, efficiency or quality, with appropriate human review.

• Leave clear roadmaps, documented decisions and a well-supported team for the returning Head of Organic.

• A track record of leading SEO strategy and delivery across multiple clients or a complex in-house portfolio.

• Strong practical knowledge of technical SEO, content

We’re looking for an experienced SEO leader to take ownership of organic search delivery at Reboot during a 12‑month maternity cover contract.

Over 2027you’ll help continue to shape our organic offering by strengthening strategy, coaching the team and bringing SEO delivery together around clear client goals.